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‘The Americans didn’t learn their lesson’: Meet the Europeans boycotting US goods

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CNN
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Moya O’Sullivan looked in her cabinets, and saw a problem: her cream cheese, toothpaste, mouthwash, whiskey and soft drinks were all American. They had to go.

“I’m not buying Philadelphia (cream) cheese anymore,” O’Sullivan tells CNN. “No more Oreos either.” Oral-B and Listerine have been replaced in her bathroom closet, while Jack Daniel’s and Coca-Cola have been banished from her drinks cabinet.

O’Sullivan, 29, teaches history and English to pupils in Kilkenny, southern Ireland. But by changing her shopping list, she’s hoping to school the 77 million Americans who voted to elect President Donald Trump to a second term.

“It’s very disappointing to me to see that half of America would choose (Trump),” she says.

Slipping into a voice more commonly heard in a classroom, she adds: “The Americans didn’t learn their lesson the first time. There unfortunately do need to be consequences.”

As the Trump administration’s trade war with the European Union intensifies, a ripple of reciprocal, economic nationalism is percolating across Europe; and O’Sullivan is part of a small but dedicated group hoping to hurt the United States with their wallets.

James Blackledge and Moya O’Sullivan are avoiding American products, hoping to send a message across the Atlantic.

Trump has said that as of April 2, a slew of new tariffs will be announced on goods coming to the US from all over the globe as part of his package of reciprocal tariffs. The EU is primed to unleash countermeasures of its own, including higher tariffs on American whiskey, motorcycles, beer, poultry, beef, and produce such as soybeans, tomatoes and raspberries.

But protesting the Trump administration is a tougher sell in Europe than it was eight years ago. Europe’s leaders have taken great pains to build bridges with Trump, eager to avoid the brunt of his tariffs regime, or guide him towards acceptable outcomes in Ukraine and Gaza. And there’s fatigue in the air. “Many people are just a bit exhausted this time around,” O’Sullivan concedes.

“The first time (Trump’s election) happened, people were outraged, and they thought they could fight back against it and win,” says Zoe Gardner, a spokesperson for the UK-based protest group Stop Trump Coalition. Now, “people feel much more beaten down,” she tells CNN. “People feel less confident in their ability to oppose this.”

James Blackledge, a 33-year-old postman in Bristol, England, has made sacrifices too. Like O’Sullivan, he’s turned to a locally-made – if more expensive – alternative to Philadelphia. “I’m a bit of a mayo monster,” he admits, but he’s stopped buying Hellmann’s and started making his own: “I’ve got a little blender, it’s quite easy to make.”

“I used to get a coffee from McDonald’s every now and then, which I don’t do,” he adds. Sierra Nevada beers are down the drain too. And he’s not alone. “A lot of my friends, who I’ve mentioned this to, say they’ve been doing it already for a while,” he says. “They’d already stopped (buying US products) when Trump was elected.”

O’Sullivan and Blackledge aren’t screaming into a void; their anger is shared by many on message boards and forums, and both have exchanged ideas online about how to make their points.

A price tag marked with a small black star in a Danish supermarket, indicating that the products are EU-produced.

And the hunger to fight back against American corporations is evident. Denmark’s largest retailer , the Salling Group, introduced black, star-shaped stickers to supermarket labels earlier this month that indicate whether a product was made in Europe. Trump’s threats to annex Greenland, which is an autonomous territory of Denmark, have particularly angered Danes.

“We have recently received a number of inquiries from customers who want to buy groceries from European brands,” Salling Group chief executive Anders Hagh wrote on LinkedIn. “Our stores will continue to have brands on the shelves from all over the world, and it will always be up to customers to choose.”

A Swedish Facebook group calling for people to boycott American goods has 81,000 members; a Danish equivalent has 90,000. Every hour, people ask whether their dog food, soda, cheese or chocolate is connected to the US and look for alternatives.

It is too early in Trump’s administration to tell whether these efforts will impact the exports of American-made staples to Europe. The early economic protests across Europe are ad-hoc and haven’t taken hold among a significant segment of the population, but the looming threat of new tariffs has hardened the resolve of some groups and organizations to buy EU-produced items over American versions .

Previous, more widespread economic boycotts in Europe, like recent campaigns to avoid companies with ties to Russia and Israel in the wake of their offensives in Ukraine and Gaza, have recruited willing disciples and claim success in prompting some companies to cut their ties with those countries, but deciphering their economic impact is difficult.

“International conflicts often provoke boycott calls targeted at a foreign adversary, but whether consumers actually participate has been an enduring puzzle,” researchers at the University of Virginia wrote in a 2016 study. Their work did indeed find that in the US, consumers “reduced their purchases of French-sounding supermarket brands” in the wake of a dispute between Washington and Paris over the war in Iraq.

Another study, which analyzed boycott movements in the US between 1990 and 2005, found that these efforts can impact companies’ reputation even if they don’t hurt their bottom line.

But whether or not it takes hold, O’Sullivan is undeterred when it comes to Trump. “We vote with our money … Even if it makes no difference, I just don’t want my money going to support his economy.”

Trump remains broadly unpopular in Europe, and polling suggests his election win has hurt the continent’s sentiment towards America. But the huge demonstrations that greeted the president on his travels to the continent in his first term have been replaced by piecemeal protests more visible in kitchen cabinets than on city sidewalks.

In London, a gigantic demonstration gripped the city on the eve of the president’s visit in 2018; around 250,000 people showed up, according to organizers, while an orange-hued, 20-foot tall “Trump Baby” balloon, depicting the president clutching a mobile phone and sporting a giant diaper, sailed in the skies overhead.

“I don’t know whether the same numbers would come out of one event this time,” admits Gardner, of the Stop Trump Coalition, which organized that protest and has re-formed since Trump’s re-election to shepherd British opposition to the administration.

Instead, demonstrators are trying to get creative. Protests have been organized outside Tesla showrooms in the UK, to oppose owner Elon Musk’s involvement in the administration. But fewer than 20 people showed up to one event on Saturday in Leeds, northern England, according to photos published by organizers, illustrating the struggle to mobilize Brits so far in Trump’s second term.

A massive protest clogged London's streets when Trump visited in 2018. But organizers admit it would be difficult to attract a similarly large crowd this time.

Sales of Tesla have declined in Europe since Trump took charge – Tesla registered just 9,913 new units in January across the continent, down from 18,121 last January, according to automotive analysis firm JATO – though the group noted that the upcoming release of its updated Model Y would likely help sales rebound.

Trump is set to visit the UK on a second state visit soon; this time, the invitation from King Charles III was gleefully unfurled by Britain’s prime minister, Keir Starmer, in the White House, and was met with tacit acceptance back home.

But outbursts in Washington are awakening anger in Europe. “That meeting (with Volodymyr Zelensky) in the Oval Office was a real flashpoint of disgust, and people felt like they needed to do something,” notes Gardner, who says Trump’s furious tirade against the Ukrainian president prompted a surge in emails and calls to the anti-Trump group.

The next day, the right-leaning Daily Mail tabloid led its front page on calls to “Stop the state visit for ‘bully’ Trump” – a surprising rallying cry for a paper that is more sympathetic to his brand of politics than most British outlets.

Gardner has supported economic boycotts on US goods, and says she no longer shops on Amazon, though she acknowledged that she organizes protests with fellow anti-Trump activists on WhatsApp, the messaging app owned by US tech giant Meta. “There are contradictions in this, but that doesn’t mean it’s not a worthwhile thing to do,” she says.

And there is one more tool always available to Trump’s critics on the continent: provocation. “Give us back the Statue of Liberty,” Raphael Glucksmann, a French member of the European Parliament who represents the small left-wing party Place Publique, said during a rally at the weekend. “It was our gift to you. But apparently you despise her.”

“No one, of course, will come and steal the Statue of Liberty. The statue is yours. But what it embodies belongs to everyone,” he said later on X. “And if the free world no longer interests your government, then we will take up the torch, here in Europe.”



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Europe

Trump announces new tariffs of 30% on Mexico and the European Union

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CNN
 — 

President Donald Trump on Saturday threatened duties of 30% on products from Mexico and the European Union, two of America’s biggest trading partners, in an ongoing tariff campaign that’s upended global trade since he retook office in January.

“The United States of America has agreed to continue working with the European Union, despite having one of our largest Trade Deficits with you. Nevertheless, we have decided to move forward, but only with more balanced and fair TRADE,” Trump wrote in the letter to Ursula von der Leyen, president of the European Commission, which he posted to Truth Social.

Trump has imposed a slate of tariffs on US trading partners this year – then paused, modified, raised or lowered them, in a chaotic barrage of policy actions that’s left everyone from major nations to individual Americans trying to figure out how to plan for the future even as economic uncertainty grows.

The EU and Mexico join a growing list of countries whose imports will face updated duties on August 1, since Trump began posting tariff letters on Monday with rates of up to 40%.

In his letters to the EU and Mexico, Trump said that all imports were subject to the 30% tariff, excluding “Sectoral Tariffs,” such as the 25% auto tariff.

Von der Leyen said in a statement that the EU remains “ready to continue working towards an agreement” by the August 1 deadline.

But, she said, a 30% tariff on EU exports would hurt supply chains, businesses and consumers on both sides of the Atlantic. The EU “will take all necessary steps to safeguard EU interests, including the adoption of proportionate countermeasures if required,” von der Leyen wrote.

Products from Mexico, meanwhile, have mostly been able to enter the country duty-free, granted they were compliant with the United States-Mexico-Canada Agreement (USMCA) Trump negotiated in his first term. In his letter addressed to Mexican President Claudia Sheinbaum, Trump said that tariff barriers were imposed to stop the flow of fentanyl into the United States, which he has previously used to justify earlier tariffs on Mexico as well.

“Mexico has been helping me secure the border, BUT, what Mexico has done, is not enough,” Trump wrote.

Mexico’s economy minister Marcelo Ebrard posted on X that a Mexican delegation told United States officials during a Friday meeting that plans to establish a new tariff rate would be “unfair treatment and that we did not agree.” But the United States and Mexico are negotiating to find an “alternative to protect businesses and jobs on both sides of the border.”

In the tariff letters, which were dated on Friday, Trump said that any retaliation of tariffs charged on US imports would be met with pushback from the United States. Trump said that “whatever the number you choose to raise (tariffs) by, will be added onto the 30% that we charge.”

He blamed both tariff and non-tariff trade barriers as additional reasons for imposing tariffs on the EU and Mexico.

Tractor-trailers wait in line at the Ysleta-Zaragoza International Bridge port of entry, on the US-Mexico border in Juarez, Mexico, on April 3.

The Trump administration has taken particular issue with value-added and digital services taxes, which are prominent in several EU member countries.

Digital service taxes are levied on the gross revenue that online firms collect from offering services to users. Countries with these taxes would be able to tax all the revenue large companies that operate online collect — even if the business is unprofitable. That can include what they collect from selling data, advertising as well as payments they receive for subscriptions, software and other kinds of online services users pay for.

Trump and members of his administration said on multiple occasions that the EU was not negotiating in good faith. And two months ago, Trump was so enraged by the lack of progress in trade talks that he was prepared to slap a 50% tariff on goods from the EU come June 1. “I’m not looking for a deal,” he said at the time.

A 30% tariff on the EU is more than the 20% “reciprocal” tariff which goods from there faced before Trump paused them in mid-April.

After Trump made the threat in May, Treasury Secretary Scott Bessent said in a Fox News interview that the “EU proposals have not been of the same quality that we’ve seen from our other important trading partners.”

The letters to the EU and Mexico come after Trump threatened 35% tariffs on some Canadian goods on Thursday.

This story has been updated with additional content.



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Giant 13-inch shoes found in ancient Roman fort near Hadrian’s Wall

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CNN
 — 

An ancient Roman mystery is afoot in the rolling hills of northern Britain.

Archaeologists have unearthed a stash of unusually large shoes at the ruins of a first-century military fort along Hadrian’s Wall, a 73-mile (117-kilometer) stone barrier that famously shielded the Roman Empire’s northwestern perimeter from foreign invaders. The discovery is raising new questions about the lives and origins of the fort’s inhabitants.

The giant leather soles were found at Magna Fort in May among 34 pieces of footwear, including work boots and baby-sized shoes, that are helping to paint a picture of the 4,000 men, women and children who once lived in and around the English site just south of the Scottish border.

Eight of the shoes are over 11.8 inches (30 centimeters) in length — a US men’s size 13.5 or greater based on Nike’s size chart — making them larger than average by today’s standard and sparking suspicions that unusually tall troops may have guarded this particular fortress at the empire’s edge.

By contrast, the average ancient shoe found at a neighboring Roman fort was closer to a US men’s size 8, according to a news release about the discovery.

“When the first large shoe started to come out of the ground, we were looking for many explanations, like maybe it’s their winter shoes, or people were stuffing them, wearing extra socks,” recalled Rachel Frame, a senior archaeologist leading the excavation. “But as we found more of them and different styles, it does seem to be that these (were) just people with really large feet.”

As digging continues at Magna Fort, Frame said she hopes further investigation could answer who exactly wore these giant shoes. A basic sketch of the site’s past is just starting to come together.

When the Magna Fort was in use, multiple different Roman military troops and their families moved into the site every few years after it was built around AD 85, archaeologists suspect.

Inscriptions on the fort’s walls and altars recount settlements of Hamian archers from what is now Syria, Dalmatian mountain soldiers from Croatia and Serbia, and Batavians from the Netherlands, but the length of time each group stayed at the stronghold remains unknown.

Likely following orders from the Roman army, the troops would often leave the fort for distant regions and in their haste, ditch shoes, clothing and other belongings in the surrounding trenches, Frame explained.

Additionally, new occupants requiring more space would have built larger structures on top of the existing fort, packing rubble and clay between the walls and trapping any belongings left by the previous tenants, Frame said.

“As archaeologists, we like trash,” said Dr. Elizabeth Greene, an associate professor of classics at the University of Western Ontario. “You get those habitational layers where things were just left behind, maybe forgotten about, and that tells us more about the space.” Greene has studied thousands of shoes collected from the nearby Vindolanda Roman Fort, which has been excavated since the 1970s and is among the most well-studied of the Roman forts along Hadrian’s Wall.

The recently discovered Magna shoes share some similarities with those in the Vindolanda Fort collection, said Greene, who was not involved in the Magna excavation process, but has viewed the artifacts.

For one, the soles of the shoes from both sites are made from thick layers of cowhide leather held together with iron hobnails, she explained. While only a couple of the shoes discovered at Magna have some of the upper portions still intact, the Vindolanda Fort shoe styles include closed military boots and open work boots, as well as sneaker-like shoes reaching just below the ankle and sandals with leather fasteners.

It’s likely that the leather soles of the Magna shoes survived thousands of years in the ground thanks to ancient tanning techniques that used crushed up vegetative matter to create a water and heat resistant coating, Greene said. Testing is still underway to confirm this hypothesis.

Only two of the 34 shoes discovered at Magna Fort have the upper portions attached.

The length of the extra-large Magna shoes suggests the original owners may have been exceptionally tall, Greene said. At Vindolanda, only 16 out of the 3,704 shoes collected measured over 11.8 inches (30 centimeters).

Ancient Roman military manuals often described the ideal recruit as being only 5 feet, 8 inches or 5 feet, 9 inches in height, according to Rob Collins, a professor of frontier archaeology at Newcastle University in England. But the soldiers stationed around Hadrian’s Wall came from all around the far-reaching empire, bringing a wide diversity of physical traits to their settlements, he said.

Still, why Magna specifically might have needed troops of towering stature remains unclear.

To piece together the shoe owners’ identities, researchers will examine the Magna shoes for any signs of wear, Frame said. Any foot impressions left in the shoes could be used to model the feet of the original wearers.

Linking the shoes to real human remains, however, could prove difficult. For one, the Romans near Hadrian’s Wall generally cremated their dead, using a headstone to mark the graves, Collins said. Any bones that remain around the settlements are likely from enemy, illegal or accidental burials.

So far, the few bones that have been found at the Magna site were too soft and crumbly to provide insight, Frame said, but the team continues to search for new burial spots. Pottery and other artifacts found around the site may also help with dating and matching the timelines of the known occupants, she said.

But the researchers worry they could be running out of time.

Excavation of Magna Fort began in 2023.

The 2,000-year-old leather found at both the Vindolanda and Magna sites is preserved by the anaerobic, or low-oxygen, conditions of the soil, Frame said.

The 34 shoes found at the Magna fort, however, are in worse condition than those retrieved from Vindolanda decades ago — a problem Frame attributes to the changing climate.

“The more our climate changes, the more we get heat waves and droughts, or months’ worth of rain in one weekend type (of) scenarios, the more that influences the underground soil conditions and introduces more oxygen into these environments,” Frame explained.

In oxygen-rich soil, microbes thrive, contributing to decay, and acidic pH levels erode natural materials like leather.

Frame said the rapid weather changes only make their excavation of Magna more urgent.

“I’m not saying I don’t get excited about the shiny objects and precious treasures, but for me, archaeology is about the story of everybody else … the stories of the people whose lives weren’t written down, who weren’t kings or emperors or famous heroes,” she said. “These personal objects really put the real human people back into the picture.”



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Why sweating might get you pulled over at airport security

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Sign up for Unlocking the World, CNN Travel’s weekly newsletter. Get news about destinations, plus the latest in aviation, food and drink, and where to stay.


CNN
 — 

In travel news this week: five Americans living in France and loving it, inside the cockpit of a self-landing plane, plus sweaty secrets of the TSA security checkpoints.

It’s been a sizzling summer so far in the United States and Europe, but there’s one lesser-known side effect of all these high temperatures.

Heavy perspiration can earn you a pat-down at airport security, particularly if it’s pooling in intimate pouches.

Ever had the machine go off and the security officer had to wave over you with the magic wand? Moistness might well have been the problem.

We asked the TSA to explain why this happens.

“Added moisture from a person’s body can alter the density of clothing, so it is possible perspiration may cause our Advanced Imaging Technology machines to alarm,” a spokesperson said.

“If this occurs, the passenger may need to undergo additional screening, such as a pat-down in the area of the body where the AIT alarmed, to ensure there is no threat.”

Sweatiness or otherwise, TSA lines will move a little faster from now on, since on Tuesday TSA removed the requirement for all passengers to take off shoes at airport security checkpoints.

Our video has the details.

The 3.4 ounce liquid rule remains in place, but there is one TSA-approved hack that allows travelers to bring a bottle of water past the scanners.

It takes a little planning, but your beverage will undoubtedly be refreshing. Here’s how it works.

To help you navigate high temperatures this summer — and know when extra hydration is important — CNN has produced a US heat-risk tracker.

See how things are looking in your area right now.

“I had the dream of France … But the dream was not as easy as I thought at all,” says Colorado woman Jennie Vercouteren, who moved with her husband, Ward, to the French Pyrenees in 2016.

The pair entered the property management business and, while things got off to a shaky start, Vercouteren says, “We don’t regret making the decision. I love how beautiful and calm life here is.”

The Zuerchers, a Florida couple in their early 60s who recently moved to Nice, in the south of France, agree.

“Nice is what Florida wishes it was,” is Pennie Zuercher’s take on the French city. “Every country has its issues,” Geoff says, “so we’re not walking around with rose-colored glasses like France is perfect, but it really fits us.”

Proving that a fresh start can be made at any age, California woman Carole Carson says that relocating to France at the age of 80 saved her life.

She now writes for her hometown paper back in Nevada City, California, and has published four novels. “Something about being freed from expectations of who I was based on who I’d always been, allowed me to be the writer I’d always wanted to be …” she says. “I was free to recreate myself once again.”

One word of caution, though, given all our talk of high temperatures.

Western Europe just had its hottest June on record and air conditioning is still very rare in the region’s homes. Here’s why.

A plane that lands itself

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CNN pilot lets go of controls as plane attempts to land itself

01:59

CNN aviation correspondent Pete Muntean is a certified pilot, but on a recent trip he let go of the controls to allow the plane to land itself. This revolutionary new self-landing system is being installed in some private planes.

Think you could land a plane without breaking a sweat? No? Our partners at CNN Underscored, a product reviews and recommendations guide owned by CNN, have this guide to 16 products that make dealing with perspiration easier.

Might be handy for your next airport trip, too.

The pope is staying cool on his summer vacation in this hilltop town.

Pontiffs have kicked back here for centuries.

He saw her in Yellowstone and thought, “I’m going to marry that girl.”

And he did.

Japan’s panda capital is losing its pandas.

What happens next?

He fell into a crevasse while exploring a glacier.

Then his Chihuahua saved the day.



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