Lifestyle
Amazon doubles Prime Day to a four-day event

NEW YORK (AP) — Amazon is extending its annual Prime Day sales and offering new membership perks to Generation Z shoppers amid tariff-related price worries and possibly some consumer boredom with an event marking its 11th year.
The e-commerce giant’s promised blitz of summer deals for Prime members starts at 3:01 a.m. Eastern time on Tuesday. For the first time, Seattle-based Amazon is holding the now-misnamed Prime Day over four days; the company launched the event in 2015 and expanded it to two days in 2019.
Before wrapping up Prime Day 2025 early Friday, Amazon said it would have deals dropping as often as every 5 minutes during certain periods. Prime members ages 18-24, who pay $7.49 per month instead of the $14.99 that older customers not eligible for discounted rates pay for free shipping and other benefits, will receive 5% cash back on their purchases for a limited time.
Amazon executives declined to comment on the potential impact of tariffs on Prime Day deals. The event is taking place two and a half months after an online news report sparked speculation that Amazon planned to display added tariff costs next to product prices on its website.
White House Press Secretary Karoline Leavitt denounced the purported change as a “hostile and political act” before Amazon clarified the idea had been floated for its low-cost Haul storefront but never approved.
Amazon’s past success with using Prime Day to drive sales and attract new members spurred other major retail chains to schedule competing sales in July. Best Buy, Target and Walmart are repeating the practice this year.
Like Amazon, Walmart is adding two more days to its promotional period, which starts Tuesday and runs through July 13. The nation’s largest retailer is making its summer deals available in stores as well as online for the first time.
Here’s what to expect:
Will a longer Prime event lessen the urgency?
Amazon expanded Prime Day this year because shoppers “wanted more time to shop and save,” Amazon Prime Vice President Jamil Ghani recently told The Associated Press.
Analysts are unsure the extra days will translate into more purchases given that renewed inflation worries and potential price increases from tariffs may make consumers less willing to spend. Amazon doesn’t disclose Prime Day sales figures but said last year that the event achieved record global sales.
Adobe Digital Insights predicts that the sales event will drive $23.8 billion in overall online spending from July 8 to July 11, 28.4% more than the similar period last year. In 2024 and 2023, online sales increased 11% and 6.1% during the comparable four days of July.
Vivek Pandya, lead analyst at Adobe Digital Insights, noted that Amazon’s move to stretch the sales event to four days is a big opportunity to “really amplify and accelerate the spending velocity.”
Caila Schwartz, director of consumer insights and strategy at software company Salesforce, noted that July sales in general have lost some momentum in recent years. Amazon is not a Salesforce customer, so the business software company is not privy to Prime Day figures.
“What we saw last year was that (shoppers) bought and then they were done, ” Schwartz said. “We know that the consumer is still really cautious. So it’s likely we could see a similar pattern where they come out early, they’re ready to buy and then they take a step back.”
How will rising costs from tariffs affect discounts?
Amazon executives reported in May that the company and many of its third-party sellers tried to beat big import tax bills by stocking up on foreign goods before President Donald Trump’s tariffs took effect. And because of that move, a fair number of third-party sellers hadn’t changed their pricing at that time, Amazon said.
Adobe Digital Insights’ Pandya expects discounts to remain on par with last year and for other U.S. retail companies to mark 10% to 24% off the manufacturers’ suggested retail price between Tuesday and Friday.
Salesforce’s Schwartz said she’s noticed retailers becoming more precise with their discounts, such as offering promotion codes that apply to selected products instead of their entire websites.
Will shoppers stick to necessities or splurge?
Amazon Prime and other July sales have historically helped jump-start back-to-school spending and encouraged advance planners to buy other seasonal merchandise earlier. Analysts said they expected U.S. consumers to make purchases this week out of fear that tariffs will make items more expensive later.
Brett Rose, CEO of United National Consumer Supplies, a wholesale distributor of overstocked goods like toys and beauty products, thinks shoppers will go for items like beauty essentials.
“They’re going to buy more everyday items,” he said.
What are some of the deals?
As in past years, Amazon offered early deals leading up to Prime Day. For the big event, Amazon said it would have special discounts on Alexa-enabled products like Echo, Fire TV and Fire tablets.
Walmart said its July sale would include a 32-inch Samsung smart monitor priced at $199 instead of $299.99; and $50 off a 50-Inch Vizio Smart TV with a standard retail price of $298.00. Target said it was maintaining its 2024 prices on key back-to-school items, including a $5 backpack and a selection of 20 school supplies totaling less than $20.
How will Amazon’s third-party sellers fare?
Independent businesses that sell goods through Amazon account for more than 60% of the company’s retail sales. Some third-party sellers are expected to sit out Prime Day and not offer discounts to preserve their profit margins during the ongoing tariff uncertainty, analysts said.
Rose, of United National Consumer Supplies, said he spoke with third-party sellers who said they would rather take a sales hit this week than use up a lot of their pre-tariffs inventory now and risk seeing their profit margins suffer later.
However, some independent businesses that market their products on Amazon are looking to Prime Day to make a dent in the inventory they built up earlier in the year to avoid tariffs.
Home fragrance company Outdoor Fellow, which makes about 30% of its sales through Amazon’s marketplace, gets most of its candle lids, labels, jars, reed diffusers and other items from China, founder Patrick Jones said. Fearing high costs from tariffs, Jones stocked up at the beginning of the year, roughly doubling his inventory.
For Prime Day, he plans to offer bigger discounts, such as 32% off the price of a candle normally priced at $34, Jones said.
“All the product that we have on Amazon right now is still from the inventory that we got before the tariffs went into effect,” he said. “So we’re still able to offer the discount that we’re planning on doing.”
Jones said he was waiting to find out if the order he placed in June will incur large customs duties when the goods arrive from China in a few weeks.
___
AP Business Writer Mae Anderson contributed to this report.
Lifestyle
Hungary’s oldest library is fighting to save 100,000 books from a beetle infestation

PANNONHALMA, Hungary (AP) — Tens of thousands of centuries-old books are being pulled from the shelves of a medieval abbey in Hungary in an effort to save them from a beetle infestation that could wipe out centuries of history.
The 1,000-year-old Pannonhalma Archabbey is a sprawling Benedictine monastery that is one of Hungary’s oldest centers of learning and a UNESCO World Heritage site.
Restoration workers are removing about 100,000 handbound books from their shelves and carefully placing them in crates, the start of a disinfection process that aims to kill the tiny beetles burrowed into them.
The drugstore beetle, also known as the bread beetle, is often found among dried foodstuffs like grains, flour and spices. But they also are attracted to the gelatin and starch-based adhesives found in books.
They have been found in a section of the library housing around a quarter of the abbey’s 400,000 volumes.
“This is an advanced insect infestation which has been detected in several parts of the library, so the entire collection is classified as infected and must be treated all at the same time,” said Zsófia Edit Hajdu, the chief restorer on the project. “We’ve never encountered such a degree of infection before.”
Abbey houses historical treasures
The beetle invasion was first detected during a routine library cleaning. Employees noticed unusual layers of dust on the shelves and then saw that holes had been burrowed into some of the book spines. Upon opening the volumes, burrow holes could be seen in the paper where the beetles chewed through.
The abbey at Pannonhalma was founded in 996, four years before the establishment of the Hungarian Kingdom. Sitting upon a tall hill in northwestern Hungary, the abbey houses the country’s oldest collection of books, as well as many of its earliest and most important written records.
For over 1,000 years, the abbey has been among the most prominent religious and cultural sites in Hungary and all of Central Europe, surviving centuries of wars and foreign incursions such as the Ottoman invasion and occupation of Hungary in the 16th century.
Ilona Ásványi, director of the Pannonhalma Archabbey library, said she is “humbled” by the historical and cultural treasures the collection holds whenever she enters.
“It is dizzying to think that there was a library here a thousand years ago, and that we are the keepers of the first book catalogue in Hungary,” she said.
Among the library’s most outstanding works are 19 codices, including a complete Bible from the 13th century. It also houses several hundred manuscripts predating the invention of the printing press in the mid-15th century and tens of thousands of books from the 16th century.
While the oldest and rarest prints and books are stored separately and have not been infected, Ásványi said any damage to the collection represents a blow to cultural, historical and religious heritage.
“When I see a book chewed up by a beetle or infected in any other way, I feel that no matter how many copies are published and how replaceable the book is, a piece of culture has been lost,” she said.
Books will spend weeks in an oxygen-free environment
To kill the beetles, the crates of books are being placed into tall, hermetically sealed plastic sacks from which all oxygen is removed. After six weeks in the pure nitrogen environment, the abbey hopes all the beetles will be destroyed.
Before being reshelved, each book will be individually inspected and vacuumed. Any book damaged by the pests will be set aside for later restoration work.
Climate change may have contributed
The abbey, which hopes to reopen the library at the beginning of next year, believes the effects of climate change played a role in spurring the beetle infestation as average temperatures rise rapidly in Hungary.
Hajdu, the chief restorer, said higher temperatures have allowed the beetles to undergo several more development cycles annually than they could in cooler weather.
“Higher temperatures are favorable for the life of insects,” she said. “So far we’ve mostly dealt with mold damage in both depositories and in open collections. But now I think more and more insect infestations will appear due to global warming.”
The library’s director said life in a Benedictine abbey is governed by a set of rules in use for nearly 15 centuries, a code that obliges them to do everything possible to save its vast collection.
“It says in the Rule of Saint Benedict that all the property of the monastery should be considered as of the same value as the sacred vessel of the altar,” Ásványi said. “I feel the responsibility of what this preservation and conservation really means.”
Lifestyle
Osprey are declining and environmentalists blame fishing industry’s take of menhaden

GLOUCESTER POINT, Va. (AP) — Stepping onto an old wooden duck blind in the middle of the York River, Bryan Watts looks down at a circle of sticks and pine cones on the weathered, guano-spattered platform. It’s a failed osprey nest, taken over by diving terns.
“The birds never laid here this year,” said Watts, near the mouth of Virginia’s Chesapeake Bay. “And that’s a pattern we’ve been seeing these last couple of years.”
An osprey is silhouetted as it perches atop a nest on the Lynnhaven River, June 30, 2025, in Virgina Beach, Va. (AP Photo/Stephanie Scarbrough)
Watts has a more intimate relationship with ospreys than most people have with a bird — he has climbed to their nests to free them from plastic bags, fed them by hand and monitored their eggs with telescopic mirrors.
The fish-eating raptor known for gymnastic dives and whistle-like chirps is an American conservation success story. After pesticides and other hazards nearly eliminated the species from much of the country, the hawk-like bird rebounded after the banning of DDT in 1972 and now numbers in the thousands in the U.S.
An osprey flies with a half-eaten fish in its talons above the Lynnhaven River, June 30, 2025, in Virginia Beach, Va. (AP Photo/Stephanie Scarbrough)
But Watts has documented an alarming trend. The birds, which breed in many parts of the U.S., are failing to successfully fledge enough chicks around their key population center of the Chesapeake Bay. The longtime biologist blames the decline of menhaden, a small schooling fish critical to the osprey diet. Without menhaden to eat, chicks are starving and dying in nests, Watts said.
Osprey are an environmental indicator
Watts’s claim has put him and environmental groups at odds with the fishing industry, trade unions and sometimes government regulators. Menhaden is valuable for fish oil, fish meal and agricultural food as well as bait.
U.S. fishermen have caught at least 1.1 billion pounds of menhaden every year since 1951. Members of the industry tout its sustainability and said the decline in osprey may have nothing to do with fishing.
But without help, the osprey population could tumble to levels not seen since the dark days of DDT, said Watts, director of the Center for Conservation Biology at The College of William & Mary in Williamsburg, Virginia.
Brian Watts, research professor and director of the Center for Conservation Biology at The College of William & Mary, looks over at failed osprey nest atop a wooden duck blind on the Lower York River, June 30, 2025, in Gloucester Point, Va. (AP Photo/Stephanie Scarbrough)
“The osprey are yelling pretty loudly that, hey, there’s not enough menhaden for us to reproduce successfully,” Watts said. “And we should be listening to them to be more informed fully on the fisheries side, and we should take precaution on the fisheries management side. But that hasn’t won the day at this point.”
Decline linked to menhaden in studies
Watts, who has studied osprey on the Chesapeake for decades, has backed his claims of population decline by publishing studies in scientific journals. He said it boils down to a simple statistic — to maintain population, osprey pairs need to average 1.15 chicks per year.
Osprey were reproducing at that level in the 1980s, but today in some areas around the main stem of the Chesapeake, it’s less than half of that, Watts said. In particularly distressed areas, they aren’t even reproducing at one-tenth that level, he said. And the decline in available menhaden matches the areas of nesting failure, Watts said.
A bald eagle, left, steals a fish from an osprey before it could feed above the Lynnhaven River, June 30, 2025, in Virginia Beach, Va. (AP Photo/Stephanie Scarbrough)
Also called pogies or bunkers, the oily menhaden are especially important for young birds because they are more nutritious than other fish in the sea. Osprey “reproductive performance is inextricably linked to the availability and abundance” of menhaden, Watts wrote in a 2023 study published in Frontiers in Marine Science.
Conservationists have been concerned for years, saying too many menhaden have been removed to maintain their crucial role in the ocean food chain. Historian H. Bruce Franklin went so far as to title his 2007 book on menhaden “The Most Important Fish In The Sea.”
Fishing industry pushes back
Menhaden help sustain one of the world’s largest fisheries, worth more than $200 million at the docks in 2023. Used as bait, the fish are critical for valuable commercial targets such as Maine lobster. They’re also beloved by sportfishermen.
The modern industry is dominated by Omega Protein, a Reedville, Virginia, company that is a subsidiary of Canadian aquaculture giant Cooke. The company pushed back at the idea that fishing is the cause of osprey decline, although it did acknowledge that fewer menhaden are showing up in some parts of the bay.
Federal data show osprey breeding is in decline in many parts of the country, including where menhaden is not harvested at all, said Ben Landry, an Omega spokesperson. Climate change, pollution and development could be playing a role, said Landry and others with the company.
Blaming fishing “just reeks of environmental special interest groups having an influence over the process,” Landry said.
New rules could be on the way
The menhaden fishery is managed by the Atlantic States Marine Fisheries Commission, an interstate body that crafts rules and sets fishing quotas. Prompted by questions about ospreys, it created a work group to address precautionary management of the species in the Chesapeake Bay.
A young osprey returns to its nest on the Lynnhaven River, June 30, 2025, in Virginia Beach, Va. (AP Photo/Stephanie Scarbrough)
In April, this group proposed several potential management approaches, including seasonal closures, restrictions on quotas or days at sea, and limitations on kinds of fishing gear. The process of creating new rules could begin this summer, said James Boyle, fishery management plan coordinator with the commission.
The osprey population has indeed shown declines in some areas since 2012, but it’s important to remember the bird’s population is much larger than it was before DDT was banned, Boyle said.
“There are big increases in osprey population since the DDT era,” Boyle said, citing federal data showing a six-fold increase in osprey populations along the Atlantic Coast since the 1960s.
Environmentalists says bird’s decline could worsen
To a number of environmental groups, any decline is too much. This irritates some labor leaders who worry about losing more jobs as the fishing industry declines.
Kenny Pinkard, retired vice president of UFCW Local 400’s executive board and a longtime Virginia fishermen, said he feels the industry is being scapegoated.
“There are some people who just don’t want to see us in business at all,” he said.
But Chris Moore, Virginia executive director for Chesapeake Bay Foundation, said the country risks losing an iconic bird if no action is taken. He said Watts’s studies show that the osprey will fail without access to menhaden.
“Osprey have been a success story,” Moore said. “We’re in a situation where they’re not replacing their numbers. We’ll actually be in a situation where we’re in a steep decline.”
___
Whittle reported from Portland, Maine.
___ This story was supported by funding from the Walton Family Foundation. The AP is solely responsible for all content.
Lifestyle
Cooling gadgets and wearables can help you beat the heat

You can only sit in front of the fridge with the door open for so long.
As heat waves blast the world like a blow dryer on high, folks are reaching for anything that promises a little personal chill: portable mini fans, cooling neck wraps, high-tech vests and all kinds of heat-beating headwear.
Of course, cooling gear helps most when paired with basic and safe strategies against the heat: most importantly hydration, shade and rest. Stay out of extreme heat when possible, and know the signs of heat exhaustion or heat stroke.
Yet these wearable wonders and breezy gadgets can offer some relief. They might look quirky, but when the AC struggles and the sidewalk feels like a stovetop, they can start to seem like must-haves.
When you’re at home
Indoors, stay comfy with cool-feel sheets (like those with a silky finish or lightweight fibers), bed fans (where a nozzle inserted into the bed linens pumps a flow of air around you), or a cooling pillow or chill pad, which are filled with a gel that can stay cool for hours. Sleep-product brands include Serta, Sealy, Casper, Pluto and Threshold.
The chill pads can work for your own bed and the pets’ bed too. There are chillable full-size mattresses (Chilipad, 8Sleep and BedJet get good reviews from The Spruce) and smaller, simple pads (CoolCare and Sharper Image, among others).
Outdoor wearables
Clare Epstein, an employee safety expert with Vector Solutions in Tampa, Florida, works to reduce heat stress for at-risk employees in industries like construction, aviation and agriculture. She recommends wearables like cooling scarves and evaporative cooling vests.
“By soaking the fabric in cold water at the beginning of the day, the vest slowly cools, and keeps the wearer cool,” she says.
Clothes made of “phase change materials,” or PCMs, contain gel capsules or pads that can help moderate body temperatures. Uline.com advertises a vest that stays under 60 degrees for a few hours, and AlphaCool offers a neck tube that performs similarly. Another feature of the tube, which is made of a polymer material, is that it doesn’t get overly chilled, so it’s safe for kids to use.
Also for kids, there’s a line of plush toys from Warmies that includes little critters of the farmyard, ocean, forest and safari that can be popped in the freezer before a trip to the park or playground.
Wearable items that incorporate small fans or thermoelectric coolers are also good, Epstein says. And there are vests with tubed reservoirs you can fill with water or electrolytes so you can sip as you go.
“These encourage people to take more water breaks, and stay hydrated,” says Epstein.
The wearables range is extensive. Along with cooling buffs, headbands, wristbands, socks and scarves, there are cooling brimmed hats and ball caps. Brands include Mission, Ergodyne, and Sunday Afternoon.
If you’d prefer a refreshing breeze, USB-chargeable handheld or wearable fans might do the job.
Chill advice
Lynn Campbell, co-founder of 10Adventures travel company in Calgary, Alberta, takes a lot of strenuous hiking and cycling trips with her husband, Richard. They’ve developed some easy hacks for hot days.
“We’ll wake up early, so we’re done by 10 or 11 a.m., or if we’re out on the trails, split the day in two, so we rest by water or in the shade over the hottest part” of the day, she says.
Wear light colors and thin, breathable fabrics.
And bring an umbrella. “This is a game-changer,” Campbell says. “Now we always pack ultralight, compact ones; they’re incredible.”
Also, pour cool water on your head and back. “We freeze a few bottles of water so we can pour ice water on us to cool down,” Campbell says. “Putting the bottles under the armpits, in the groin, or on the back of the neck can effectively cool a person down.”
And Annita Katee, a contributing writer for Apartment Therapy, has another way to prep your bed on hot nights:
“Pop your sheets into the freezer at least two hours before bedtime, then pull them out right before you hit the sack,” she wrote in a recent post. She folds hers into a zipped plastic bag, flattens it, then sets it on a freezer shelf between ice packs.
“The result? A delightfully cool bed that feels like a refreshing oasis against the heat.”
___
New York-based writer Kim Cook covers design and decor topics regularly for The AP. Follow her on Instagram at @kimcookhome.
For more AP Lifestyles stories, go to https://apnews.com/lifestyle
-
Asia5 days ago
A torpedoed US Navy ship escaped the Pacific in reverse, using coconut logs. Its sunken bow has just been found
-
Asia4 days ago
Gujarat state: Bridge collapse kills 9 in India
-
Europe4 days ago
Extreme heat is a killer. A recent heat wave shows how much more deadly its becoming as humans warm the world
-
Europe4 days ago
Trump promised 200 deals by now. He’s gotten 3, and 1 more is getting very close
-
Lifestyle5 days ago
Faith-based camps like those hit by Texas floods are rite of passage for many
-
Africa4 days ago
Top European court delivers series of damning rulings against Russia
-
Africa5 days ago
Catholics in eastern Congo honor beatified anti-corruption martyr
-
Lifestyle3 days ago
Healthy workday snacks include a smart mix of energy-boosters