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Lego opens a factory in Vietnam it says will make toys without adding emissions to the atmosphere

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BINH DUONG, Vietnam (AP) — Lego opened a $1 billion factory in Vietnam on Wednesday that it says will make toys without adding planet-warming gas to the atmosphere by relying entirely on clean energy.

The factory in the industrial area of Binh Duong, close to Ho Chi Minh City, is the first in Vietnam that aims to run entirely on clean energy. Lego says it will do that by early 2026.

It’s the Danish company’s sixth worldwide and its second in Asia. It will use high-tech equipment to produce colorful Lego bricks for Southeast Asia’s growing markets.

“We just want to make sure that the planet that the children inherit when they grow up needs to be a planet that is still there. That is functional,” Lego CEO Niels Christiansen told The Associated Press.

The factory is an important factor in Lego’s quest to stop adding greenhouse gases by 2050. It has a shorter-term target of reducing emissions by 37% by 2032. The privately held group makes its bricks out of oil-based plastic and says it has invested more than $1.2 billion in a search for more sustainable alternatives. But those efforts have not always been successful.

Fast-industrializing Vietnam also aims to achieve net-zero emissions by 2050, so it needs more of its factories to use clean energy. The country hopes the plant’s 12,400 solar panels and energy storage system will help set a precedent for more sustainable manufacturing.

The blocks are made from differently colored plastic grains that are melted at high temperatures and then fed into metal molds. The highly-automated factory uses robots for making the bricks to a tenth of a hair’s width precision and then packaging them. It eventually will employ thousands of mostly skilled workers to operate these machines, Some of them have already begun work after being trained in in Lego’s factory in eastern China.

Manufacturing makes up a fifth of Vietnam’s GDP and consumes half the energy it uses. There are plans to phase out its coal power plants by 2040.

The Lego factory, which spans 62 soccer fields, sets the “blueprint” for making large, power-guzzling factories sustainable while remaining profitable, said Mimi Vu, a founder of the consultancy Raise Partners in Ho Chi Minh City. “Sometimes it takes a big company, like Lego, to take those risks. To show that we can do it … And we can be profitable,” she said.

The factory will benefit from a new 2024 rule known as a direct power purchase agreement or DPPA, which allows big foreign companies to buy clean energy directly from solar and wind power producers and to meet their clean energy requirements.

The factory will be linked to an adjacent energy center where electricity can be stored in large batteries.

“So even if the sun is only shining during the day, we store the energy and can use it all over. That will cover by far the majority of the consumption of the factory,” added Christiansen,

The remaining 10%-20% of the factory’s energy needs will be met through agreements with other clean energy producers.

“Lego and Vietnam, we are having the same aspirations. We both want to be green, to play our part in the climate. And I think this with the solar and battery and DPPA, it is showcasing that it can be done,” Jesper Hassellund Mikkelsen, Senior Vice President Asia Operations at the LEGO Group told The AP.

The company will also open a distribution center in Vietnam’s southern Dong Nai province to help serve markets in Australia and other Asian countries where it sees an opportunity for growth. Locating the Lego factories in regions they supply helps to insulate them from the tariffs ordered by U.S. President Donald Trump, Christiansen said.

“Right now, I am probably more observant of what does this mean to growth in the world? Do we see consumer sentiment changing in parts of the world or not, and what would that potentially mean?” he said.

The five buildings in the factory meet high energy efficiency standards. Lego also has planted 50,000 trees – twice the number of the trees it cut to clear land for the factory. It’s the first Lego factory to replace single-use plastic bags with paper bags for packaging.

Lego’s founder, Ole Kirk Kristiansen, started the company as a wooden toy maker before patenting the iconic plastic bricks in 1958. It is still is seeking a way to make its plastic bricks more environmentally friendly.

Christiansen said Lego bricks last decades and could be reused, though the ultimately ambition is to make them out of more renewable materials. He said that a third of the materials used in Lego bricks made last year were from renewable and recycled sources. But that’s more expensive than plastic made out of fossil fuels.

“It’s not inexpensive at this point in time, but we believe if we … lean into that, we help create a supply chain for the type of plastic materials that are not based on fossil fuel,” he said.

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The Associated Press’ climate and environmental coverage receives financial support from multiple private foundations. AP is solely responsible for all content. Find AP’s standards for working with philanthropies, a list of supporters and funded coverage areas at AP.org.



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Sweets from the sky! A helicopter marshmallow drop thrills kids in suburban Detroit

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ROYAL OAK, Mich. (AP) — It’s spring in Detroit — warm weather, a few clouds, and a 100% chance of marshmallow downpours.

The source? A helicopter zooming above the green lawn of Worden Park on Friday, unloading sack-fulls of fluffy treats for hundreds of kids waiting eagerly below, some clutching colorful baskets or wearing rabbit ears.

The children cheered and pointed as the helicopter clattered by on its way to the drop zone. Volunteers in yellow vests made sure kids didn’t rush in and start grabbing marshmallows until after the deluge was complete.

For anyone worried about hygiene, don’t fret. The annual Great Marshmallow Drop isn’t about eating the marshmallows — kids could exchange them for a prize bag that included a water park pass and a kite.

The marshmallow drop has been held for over three decades in the Detroit suburb of Royal Oak, Michigan, hosted by Oakland County Parks.

One toddler, Georgia Mason, had no difficulty procuring a marshmallow at her first drop, her dad Matt said.

“Probably the most exciting part was seeing the helicopters. But once we saw the marshmallows drop, we got really excited,” Matt Mason said.

“And, yeah, we joined the melee,” he said, “We managed to get one pretty easy.”

Organizers said 15,000 marshmallows were dropped in all.

The helicopter made four passes, dropping marshmallows for kids in three age categories: 4-year-olds and younger, 5-7-year-olds, and those ages 8 to 12. A drop for kids of all ages with disabilities came later in the day.

“We do it because it’s great for community engagement,” Oakland County recreation program supervisor Melissa Nawrocki said.

“The kids love it,” she continued. “The looks on their faces as they’re picking up their marshmallow and turning in the marshmallow for prizes is great.”



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AP report: Superman comics have religious and moral themes

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Superman comics are not overtly religious. Yet faith and morality have been baked into this superhero character who was born Kryptonian, raised Methodist and created by two young Jewish men in 1930s Cleveland.

Superman’s character has been portrayed in the mold of Christ and Moses given how he constantly upholds the ideals of self-sacrifice, powerful leadership and compassion. While scholars, comic book writers and fans alike are struck by the religious undertones in Superman comics, they all agree that what sets Superman apart is his ability to bring hope in a hopeless world.

Superman Day and the ‘Superman’ summer movie release

Friday (April 18) marks the 87th anniversary of the original superhero’s birth. It also is the date Superman made his debut in an Action Comics issue.

There is much excitement in the Superman fanverse this year because of the much-anticipated ‘Superman’ movie directed by James Gunn, starring David Corenswet, the first Jewish actor to play Superman in a major film.

On his Instagram page on April 18, 2024, Gunn shared a photo of himself, Corenswet and Rachel Brosnahan who plays Lois Lane in the upcoming film, reading among several comic books, a reproduction of Action Comics #1 — the very first one featuring the Man of Steel.

In his Instagram post, Gunn also paid tribute to the superhero, saying: “He gave us someone to believe in, not because of his great physical power, but because of his character and determination to do right no matter what.”

Gunn’s film promises a return to a version of a vulnerable Superman who is rooted in values espoused by most faiths — goodness, compassion and hope.

Superman’s Jewish roots

Samantha Baskind, professor of art history at Cleveland State University, is Jewish and sees numerous parallels between Superman’s origin story and the history of Jews.

She says Superman’s solitary flight from Krypton in a small spacecraft is reminiscent of how Moses’ mother placed him in a papyrus basket and left him on the Nile, seeing it as his best chance of survival.

Some also compare Superman’s backstory to the Kindertransport, she said, referring to a humanitarian rescue program that transported nearly 10,000 children, mostly Jewish, from Nazi-controlled territories to Great Britain in 1938 and 1939. In Superman’s Kryptonian name, Kal-El, chosen by his original Jewish creators Jerry Siegel and Joe Shuster, the “El” in Hebrew connotes God.

“There’s also the thinking that Siegel and Shuster created Superman because they were these two, skinny, young Jewish men who couldn’t go out and fight Hitler, but Superman fought Nazis on the cover of their comic books,” Baskind said.

In some early editions, Superman held Hitler by his Nazi uniform as he begged for mercy.

Strong appeal to diverse groups

Superman is relatable to diverse populations regardless of religion, race or ethnicity.

Gene Luen Yang, who has written several Superman comics, sees his own experience as a Chinese American mirrored in Superman’s story — caught between two worlds and two cultures. Yang says he had one name at home and another at school, just like Superman. So, even though he is a practicing Catholic, Yang says he relates more to Superman’s Jewish roots.

Despite the religious undertones, Superman also appeals to those who are religiously unaffiliated, said Dan Clanton, professor of religious studies at Doane University in Nebraska, adding that the superhero’s story “truly encapsulates American civil religion.”

Neal Bailey, a longtime contributor to Superman Homepage, a fan site, is an atheist. He views Superman as a “philosophical pragmatist” with the ability to solve the most complex problems with the least amount of harm.

“He actually goes beyond religion to see our commonalities,” Bailey said. “Superman wouldn’t care about people’s religious beliefs. He would care more about whether they are living up to their human potential.”

Superman inspires humans to do better

Grant Morrison, one of the best-known writers of Superman comic books, said in a 2008 interview that humans become what they imitate, which is why he made Superman an inspirational character.

Superheroes have received less-than-flattering treatment in recent films and television shows. For example, in “The Boys,” a comic book turned Amazon Prime series, the Superman-like character, Homelander, is a government-sponsored hero whose smiling exterior conceals the heart of a sadist. Gunn’s Superman is expected to change that trajectory with a superhero who will reinforce the character’s core value of preserving life at any cost.

An altruistic view of Superman can be found in the recently concluded “Superman & Lois” television series on the CW Network in which after defeating Lex Luthor in a final battle, the couple settles down in a small town and starts a foundation to help others.

“I didn’t just want to be a hero that saves people,” the Superman character played by Tyler Hoechlin says in an epilogue to the series. “I wanted to connect with them. To change their lives for the better.”

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Associated Press religion coverage receives support through the AP’s collaboration with The Conversation US, with funding from Lilly Endowment Inc. The AP is solely responsible for this content.



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Fans of Superman relate to comic’s religious and ethical themes

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Superman was born Kryptonian, raised Methodist and sketched into existence by two Jewish teens in 1930s Cleveland. Faith and morality are his DNA.

There are no overt religious references in Superman comics. But over eight decades, he’s been viewed as a divine entity, a savior figure — his sacrifice Christ-like, his will to lead as strong as Moses parting the Red Sea, and his compassion akin to a bodhisattva, an enlightened being who guides Buddhists on the spiritual path.

While scholars, comic book writers and fans alike are struck by the religious undertones in Superman comics, they say what separates Superman from the ever-growing pack of superheroes is his singular ability to bring hope in a hopeless world.

James Gunn’s ‘Superman’ sparks conversation

As fans celebrate Superman Day on Friday, marking the 87th anniversary of the original superhero’s birth, they are also eagerly anticipating James Gunn’s film “Superman” set for release on July 11. This version starring David Corenswet, the first Jewish actor to play Superman in a major film, promises a return to a version of a vulnerable Man of Steel who is rooted in values espoused by most faiths — goodness, compassion and hope.

The film has sparked a conversation about the place of Superman in the world and his personal code of ethics after several recent depictions of superheroes as anti-heroes. Corenswet said in a recent interview to Fandango that what captivates him about Superman is how he chooses to see good in people and not dwell on the negative.

“Why think about all the terrible things when we can focus on the good things we did today?” he said.

In the same interview, Gunn said his Superman will reinforce the character’s core value of preserving life at any cost.

“He believes that the sanctity of life is of the utmost importance,” Gunn said, noting the contrast with Superman’s archnemesis Lex Luthor, who values scientific advancement over life.

Symbol of hope and positive masculinity

It was precisely this benevolent, hopeful version of Superman that inspired Robert Revington, who teaches at the Vancouver School of Theology at the University of British Columbia, to go skydiving in a Superman costume on his 28th birthday. And yet Revington, a Christian, balks at Christ-like portrayals of his favorite superhero.

“I like Superman and I like Jesus,” he said. “I don’t necessarily want to conflate the two. To me, the best depiction of Superman is as a symbol of hope.”

Revington also sees Superman’s relevance today as “an example of positive masculinity.”

“He’s this version of strong, but compassionate masculinity, which several prominent figures don’t necessarily embody,” he said.

Revington and many others’ beloved iteration of Superman appeared in “All-Star Superman,” a 12-issue series published by DC Comics between 2005 and 2008. The superhero saves a young person who is about to take their own life with the endearing message: “You are stronger than you think you are.”

Grant Morrison, who wrote those comics, has said his view of Superman was shaped by Giovanni Pico della Mirandola’s “Oration On The Dignity of Man,” which argues that humans ought to be more virtuous than angels.

Superman speaks to our better angels

Humans, Morrison said in a 2008 interview, become what they imitate, which is why he made Superman an inspirational character.

“We live in the stories we tell ourselves,” he told Newsarama, a comic book website, and can choose to be “the astronaut or the gangster. The superhero or the super villain. The angel or the devil. It’s entirely up to us.”

As a result, said Matthew Brake, founder and editor of Pop Culture and Theology, Superman “is an idea that can inspire us to be our best selves.”

Superman’s character is also shaped by his upbringing as a Kansas farm boy, raised by kindly parents — Jonathan and Martha Kent. They are portrayed as Methodists in the comics.

Superheroes, in recent decades, have received less-than-flattering treatment. In “The Boys,” a comic book turned Amazon Prime series, the Superman-like character, Homelander, is a government-sponsored hero whose smiling exterior conceals the heart of a sadist.

“Invincible,” a comic turned television series from Robert Kincaid, author of the “Walking Dead,” features Omni-man, a Superman-like character who turns out to be an alien invader bent on conquest. The main character, Invincible, is Omni-man’s son, and must choose between protecting the Earth or taking his father’s side.

“Dune,” the famed sci-fi book adapted into blockbuster movies, warns of superheroes’ frailty

“Heroes are painful, superheroes are a catastrophe,” Dune’s author Frank Herbert once wrote. “The mistakes of superheroes involve too many of us in disaster.”

A relatable superhero

But Superman has cemented his place in pop culture not just as a beacon of hope, but also as a character relatable to many, regardless of race or ethnicity.

Gene Luen Yang, who has written several Superman comics, is best known for his 2020 graphic novel “Superman Smashes the Klan,” a story about a Chinese American family moving to Metropolis in 1946 and facing discrimination from the Klan. The story follows the Lee family as they confront the white supremacist group with Superman’s help.

Yang sees his own experience as a Chinese American mirrored in Superman’s story.

“The idea that you have to hide who you are or that you’re caught in between cultures,” he said. “Superman has two names — Kal-El, his Kryptonian name and Clark Kent, his American name. I had a Chinese name at home and an American name in school. So even though I’m a practicing Catholic, I was more drawn to his Jewish roots because that’s where I could relate more.”

Yang sees Superman as the original superhero who inspired almost religious fervor in the geekdom, featuring cosplayers who reenact scenes as a Christian might reenact biblical episodes around Christmas or Easter. A trip to a comic convention is like a pilgrimage where followers collect original art and “all kinds of relics.”

Stories in pop culture also draw from older storytelling traditions, often rooted in religions.

“In some ways, you can think of religions as communities that are built around stories that last centuries,” Yang said. “The idea of self-sacrifice, the idea that you do good deeds without the desire to gain recognition. That’s the whole point of secret identities.”

While his Catholic faith is an important facet of his life, Yang said he never forced religion into his Superman comics.

“I write more about my life and my lived experience of faith, with the doubts and the ragged edges,” he said.

Characters like Superman, while not themselves religious, provide a portal to the sacred through the profane, said A. David Lewis, a Boston-based graphic novelist and comic book writer.

“I love that people take something from popular culture and find some level of spirituality or find a greater connection to some divine source through it,” he said. “But I would never say Superman is just of the Jewish or Christian people. Like some of the best narratives out there, Superman gives us access to something transcendent.”

Superman’s strong Jewish roots

Samantha Baskind, professor of art history at Cleveland State University, is Jewish; she sees numerous parallels between Superman’s story and the history of Jews. Superman’s solitary flight from Krypton in a little spacecraft is reminiscent of how Moses’ mother placed him in a papyrus basket and left him on the Nile, seeing it has his best chance of survival.

Some also compare Superman’s backstory to the Kindertransport, she said, referring to a rescue program that transported nearly 10,000 children, mostly Jewish, from Nazi-controlled territories to Great Britain in 1938 and 1939.

In Superman’s Kryptonian name, Kal-El, chosen by his original Jewish creators Jerry Siegel and Joe Shuster, the “El” in Hebrew connotes God. In DC Comics, Superman also frequents the “Bottle City of Kandor,” a Kryptonian city shrunk down and placed in a bottle, representing a fragmented piece of Krypton’s history. Baskind said to her it is reminiscent of how diaspora Jews visit Israel.

“There’s also the thinking that Siegel and Shuster created Superman because they were these two, skinny, young Jewish men who couldn’t go out and fight Hitler, but Superman fought Nazis on the cover of their comic books,” she said. In some early editions, Superman held Hitler by his Nazi uniform as he begged for mercy.

Appeal to the religiously unaffiliated

Despite the religious undertones, Superman’s appeal to those growing religiously unaffiliated remains strong, said Dan Clanton, professor of religious studies at Doane University in Nebraska. He says it’s because Superman’s story “truly encapsulates American civil religion.”

“This idea that there are practices and beliefs that provide all, regardless of religious identity, with a sense of being part of something bigger than themselves,” he said.

Neal Bailey, a contributor for over a decade to Superman Homepage and an atheist, believes Superman at his best is a “philosophical pragmatist” solving the most complex problems with the least amount of harm.

“He actually goes beyond religion to see our commonalities,” he said. “Superman wouldn’t care about people’s religious beliefs. He would care more about whether they are living up to their human potential.”

___

Associated Press religion coverage receives support through the AP’s collaboration with The Conversation US, with funding from Lilly Endowment Inc. The AP is solely responsible for this content.



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