Lifestyle
Founders of Black-owned brands adapt their hopes and business plans for a post-DEI era

NEW YORK (AP) — The co-founders of a company that makes lip products for darker skin tones no longer hope to get their line into Target. A brother and sister who make jigsaw puzzles celebrating Black subjects wonder if they need to offer “neutral” images like landscapes to keep growing.
Pound Cake and Puzzles of Color are among the small businesses whose owners are rethinking their plans as major U.S. companies weaken their diversity, equity and inclusion programs. The initiatives mostly date from the end President Donald Trump’s first term and entered a new era with the dawn of his second one.
Some Black-owned brands suspect big retail chains will drop partnerships they pursued after the police killing of a Black man in 2020 reignited mass protests against racial injustice. In today’s anti-DEI climate, other entrepreneurs worry about personal repercussions or feel pressure to cancel contracts with retreating retailers.
“It becomes a question of, are the big box stores going to be there? Do we even make any attempt to talk to these people?” Ericka Chambers, one of the siblings behind Puzzles of Color, said. “We are really having to evaluate our strategy in how we expand and how we want to get in front of new customers.”
A fighting chance for Black-owned brands
Chambers and her brother, William Jones, started turning the work of artists of color into frameable puzzles the same year a video captured a white Minneapolis police officer kneeling on George Floyd’s neck. Amid the Black Lives Matter protests over Floyd’s death, a fashion designer challenged large retailers to devote 15% of their shelf space and purchasing power to Black businesses.
The Fifteen Percent Pledge helped bring Puzzles of Color’s creations to Macy’s and Nordstrom’s websites in 2022. Last year, they made it into select Barnes & Noble stores. Chambers said she’s confident in the companies’ commitments but recalled a backlash after news outlets covered the brand, which is based in Texas.
“It does make us think about how we envision ourselves as far as the safety of not wanting to be attacked, because some people are very vocal about being anti-DEI,” Chambers said.
Vibrant depictions of Black women account for many of her and Jones’ puzzles. The pair figured they needed to provide more abstract designs for certain Barnes & Noble locations to give Puzzles of Color “a little bit of a fighting chance.”
Discontent over corporate diversity
The first prominent names in U.S. retail to end or retool their diversity programs surfaced last summer amid threats of legal challenges and negative publicity from DEI critics, who argue that setting hiring, promotion and supplier diversity goals for underrepresented groups constitutes reverse discrimination.
After Trump won a second term in November, Walmart joined the corporate pullback. Target’s suspension of its comparable DEI targets in January stung Black and LGBTQ+ customers harder, largely because they regarded the Minneapolis-based company as more of a natural ally.
The company said it would continue working with a diverse range of businesses. Philadelphia-based Pound Cake’s co-founders, Camille Bell and Johnny Velazquez, said they don’t think they would agree at this point if the retailer offered to stock their lipsticks and lip oils.
“Target would have been a great boost to our business’s growth,” Velazquez said. “We’ll just find it elsewhere.”
To boycott or not?
Target’s stance has created a dilemma for brand founders with existing distribution deals. One is Play Pits, a natural deodorant for children that Maryland resident Chantel Powell launched in 2021. The product is found in about 360 Target stores.
The retailer’s DEI program “allowed us to employ amazing people, give back to our community, and exhibit Black excellence on and off the shelves,” Powell wrote on LinkedIn as civil rights leaders talked about boycotting Target.
She and some other product creators highlighted the impact boycotts might have on their businesses. They urged upset customers to intentionally limit their purchases to items from Black-owned enterprises. Some activists understood; others pushed the brands to join the protest by cutting ties with Target.
“The conversation around Black brands, that they should pull out of the retailers that they’re in, is unrealistic,” Powell said this month as a 40-day, church-organized Target boycott was underway. “We signed up to be in business. I understand why people are having that conversation of boycotts. As a Black founder, I also understand the side of how it can be detrimental.”
Navigating the post-DEI landscape
The owner of a Black-owned sexual wellness business with its own line of condoms has a slightly different take. Target started carrying B Condoms in 2020, and founder Jason Panda said the company told him late last year that it didn’t intend to keep the prophylactics in the 304 stores that stocked them.
Panda says he isn’t worried. The product is available through Amazon and in more than 7,000 CVS stores, he said. What’s more, contracts with non-profit organizations and local governments that distribute condoms for free are the cornerstone of the business he established in 2011, Panda said.
“My money has never really come from mainstream,” he said. “We’re going to be protected as long as I can maintain my relationship with my community.”
Brianna Arps, who founded the fragrance brand Moodeaux in 2021, notices fewer grants available to Black brand creators these days. She used to apply for 10 to 15 every week or two; the number is down to five to seven, Arps said.
“A lot of the organizations that had been really vocal about supporting (Black businesses) have either quietly or outwardly pulled back,” she said.
Moodeaux was the first Black-owned perfume brand to get its perfumes into Urban Outfitters and Credo Beauty, which specializes in natural vegan products. In the current environment, Arps is looking to expand her brand’s presence independent shops and to support other Black fragrance lovers.
“The resiliency of brands like ours and founders like myself will still exist,” she said.
Accentuating the positive
Aurora James, the founder of the Fifteen Percent Pledge, said nearly 30 major companies that joined the initiative remain committed to it, including Bloomingdale’s, beauty retailer Sephora, J. Crew and Gap.
Ulta Beauty, another pledge signatory, and Credo Beauty carry Pound Cake products. Velazquez and Belle want to use social media to direct their followers to support retailers like Ulta and to bolster their online sales.
“It’s going to be fostering the community that we have and growing that,” Velazquez said.
While making a strategic decision “to appeal to a broader audience” when selecting puzzles for Barnes & Noble, Chambers said she plans to introduce Black faces and experiences to the chain’s bookstores over time, in boxes of 500, 750 and 1,000 pieces.
In the meantime, Puzzles of Color expanded its “Pride” collection as a response to the DEI backlash. The subjects include Harriet Tubman, a mother and daughter tending a garden, and a little girl in a beauty supply store gazing up at hair accessories.
“Do we lean in all the way?” Chambers asks herself. “Part of why we started this was because we didn’t see enough Black people in puzzles.”
Lifestyle
A Pentecostal church in South Africa holds mass Easter weddings for 3,000 people, some polygamous

JOHANNESBURG (AP) — A Pentecostal church in South Africa celebrated Easter Sunday with mass wedding ceremonies for around 3,000 people, with many of them entering into polygamous marriages.
The International Pentecost Holiness Church said mass weddings are part of its Easter festivities and the tradition of polygamy, which is observed in some African cultures, has been incorporated into the church.
Sunday’s ceremonies would see some men marry their sixth or seventh wives, church spokesperson Vusi Ndala said. Other grooms were set to marry multiple brides at one time, Ndala said.
“Polygamy is not only embraced but held in high regard” in the church, Ndala said.
A man with his wife and two of his brides walk, during mass Easter weddings for 3,000 people, some polygamous, at the International Pentecost Holiness Church in Heidelberg, east of Johannesburg, South Africa, Sunday, April 20, 2025. (AP Photo/Themba Hadebe)
Couples dance as they enter the church building during mass Easter weddings for 3,000 people, some polygamous, at the International Pentecost Holiness Church, in Heidelberg, east of Johannesburg, South Africa, Sunday, April 20, 2025. (AP Photo/Themba Hadebe)
People queue during mass Easter weddings for 3,000 people, some polygamous, at the International Pentecost Holiness Church in Heidelberg, east of Johannesburg, South Africa, Sunday, April 20, 2025. (AP Photo/Themba Hadebe)
The International Pentecost Holiness Church was founded in South Africa in the early 1960s. It is an African-initiated church, meaning it was founded by Africans rather than foreign missionaries, and blends Pentecostal beliefs with local traditions.
The church has held mass weddings before, including in 2023 when around 400 couples or bridal parties tied the knot. It says this year’s event was its largest by far.
Ndala said the large number of people being married this year was because of “a large number of men marrying more than one wife at a go.”
In some cases, grooms brought their current wife or wives to be with them for their new marriage.
The weddings were held at the church’s headquarters, a huge, dome-shaped building in the town of Heidelberg, near Johannesburg, that can seat 60,000 people.
The congregants who were being married waited in long white tents set up in open fields next to the church building, where they were given bridal flowers, food packs and water. They then filed into the church building in long queues, the women wearing white bridal gowns and many of the men in matching white suits and red ties.
Polygamy is legal in South Africa if the union is registered as a customary marriage.
A man with his wife and two of his brides sits inside a marquee ahead of the mass Easter weddings for 3,000 people, some polygamous, at the International Pentecost Holiness Church in Heidelberg, east of Johannesburg, South Africa, Sunday, April 20, 2025. (AP Photo/Themba Hadebe)
A groom in a wheelchair is assisted by a fellow member whilst his two brides walk in front, during mass Easter weddings for 3,000 people, some polygamous, at The International Pentecost Holiness Church in Heidelberg, east of Johannesburg, South Africa, Sunday, April 20, 2025. (AP Photo/Themba Hadebe)
___
AP Africa news: https://apnews.com/hub/africa
Lifestyle
Queen Elizabeth II’s favorite dog breed race for glory in the UK’s Corgi Derby

LONDON (AP) — Some of the fastest canines on four very short legs have raced for glory in Scotland’s annual Corgi Derby.
The Musselburgh Racecourse Corgi Derby was first held in 2022 to mark Queen Elizabeth II’s 70 years on the throne. The late monarch was a devoted corgi fan who owned almost 30 of the breed over the decades, along with a few dorgis – a corgi-dachshund cross.
Four-year-old Juno beat a 16-strong field of dashing dogs dressed in bright sweaters over the 230-foot (70-meter) race on Saturday at the racecourse outside Edinburgh. She came from behind in the final stretch to beat last year’s winner, Rodney.
The winner and her owners, Alisdair Tew and Fran Brandon, were presented with a trophy and dog treats by tennis coach Judy Murray, mother of Scottish star Andy Murray.
Tew told the BBC that “we trained her for this last year but this year we just resorted to just letting her chasing things, particularly seagulls” on Edinburgh’s Portobello Beach.
“Juno is always ready for treats -– that is probably why she won,” he said.
Elizabeth’s love of corgis began in 1933 when her father, King George VI, brought home a Pembroke Welsh corgi they named Dookie
Corgis were often by Elizabeth’s side in the decades before her death in September 2022 — accompanying her on official tours, reportedly sleeping in their own room at Buckingham Palace and occasionally nipping the ankles of visitors or royal family members.
Three corgis even appeared alongside the queen as she climbed into James Bond’s waiting helicopter in the spoof video that opened the 2012 London Olympics.
Lifestyle
Tariffs are likely to make having a baby cost more

Sam Rutledge and his wife have a baby due in mid-July, so they thought they had a few more months to research and buy the gear they’ll need.
But President Donald Trump’s tariff announcement in early April turned the couple’s slow walk into a sprint. In the past few weeks, they’ve bought two strollers, a car seat, a nursery glider, a crib and a high chair. All of them are made overseas.
“These are all pretty expensive under normal conditions, but when it became clear tariffs were coming we decided to buy them in case they became prohibitively expensive,” said Rutledge, who is a high school physics teacher.
Raising a child in America has never been cheap. In the first year alone, it costs an average of $20,384, according to Baby Center, a parenting website. But tariffs – ranging from 10% for imports from most countries to 145% for imports from China — will make it many times more expensive for new parents.
An estimated 90% of the core baby care products and the parts that go into making baby paraphernalia – from bottles and diaper pails to strollers and car seats – are made in Asia, according to the Juvenile Products Manufacturers Association, a U.S. trade group. The vast majority come from China.
“Overseas manufacturing has been the norm in our industry for decades,” said Lisa Trofe, the association’s executive director.
It wasn’t always this way. When Munchkin Inc. CEO Steven Dunn founded his company in 1991, it made baby bottles in California with tooling from New Jersey. But over the years, the manufacturers he used shut down and the cost of doing business in the U.S. skyrocketed. Now, about 60% of Munchkin’s 500 products, from a $5 sippy cup to a $254 Night Owl Stroller with headlights, are made in China.
In response to the tariffs, Dunn halted orders from China and instituted a hiring freeze at Munchkin’s California headquarters, where 320 people are employed. Dunn expects Munchkin will run out of some products within three months.
“There is no possibility of being able to pass on those tariffs” to customers in the form of price increases, he said.
Dunn said he tried to reduce his dependence on China in recent years, shifting some manufacturing to Vietnam and Mexico. He also spent a year communicating with American manufacturers to see if one could make Munchkin’s new Flow Nipple Shield, which allows a breastfeeding mother to see if her milk is flowing. But most said they couldn’t make the complex silicone product, Dunn said. It’s now made in Vietnam.
“There’s not enough tool makers and manufacturing expertise and automation and skilled labor in the U.S. to make the thousands of products the juvenile industry needs,” Dunn said.
Multiple baby brands and companies contacted by The Associated Press didn’t respond or said they weren’t commenting on the tariffs, including Graco, Chicco, Britax, Nuna, Dorel Juvenile, UppaBaby, Evenflo and Bugaboo.
The Juvenile Products Manufacturers Association said it asked the Trump administration for a tariff exemption, arguing that baby products are essential for children’s well-being. Trump exempted some baby products, including car seats and high chairs, from import taxes during his first administration. But he hasn’t said whether he would consider doing so again.
The Associated Press left a message seeking comment with the White House.
Nurture&, a company that makes a popular nursery glider and other baby furniture, said it’s trying to be transparent about the impact of tariffs.
In a recent email, the company told customers it started lowering prices on some items when the tariffs hit. The company, which was founded in 2020, said it would keep those lower prices in place until April 30, but after that it may not be able to absorb the full cost of the import duties.
“These are large purchases, these are investments, and this is a very sensitive life stage,” Nurture& Chief Merchant Jill Gruys said. “We want people to make the best decision for their budget and their family.”
Elizabeth Mahon, the owner of Three Littles, a baby store in Washington, said she’s worried the tariffs will make essential products too expensive for some families.
Mahon volunteers twice per month at the Department of Motor Vehicles, where she teaches people how to buckle their kids safely into car seats. Some families still must be persuaded to use car seats, she said. Mahon fears higher prices would be another deterrent.
“No one is dying if they can’t buy a toy, but if they don’t have access to car seats, kids will get seriously injured,” she said.
At her own store, Mahon is getting notices that some manufacturers plan to introduce steep price increases in May. She feels lucky she could rent a storage facility and build up inventory ahead of the tariffs. For many small businesses, she said, the extra costs are “a death sentence.”
At The Little Seedling baby shop in Ann Arbor, Michigan, owner Molly Ging said she would normally be putting in Christmas orders at this time of year. Instead, she’s sorting through price increase notices from many of the vendors she works with.
“It’s a lot to manage, and I just have no idea how it’s going to play out,” she said.
Business is brisk right now, with customers hoping to beat tariff-related price increases. But Ging worries about her 13 employees – all moms who bring their kids to work – and about whether she can maintain enough inventory to meet future demand.
“Babies don’t stop being born because there’s tariffs,” she said.
-
Middle East2 days ago
Tunisian court hands opposition figures lengthy jail terms | Human Rights News
-
Middle East1 day ago
Iran says progress in nuclear talks with US, confirms third round next week | News
-
Europe1 day ago
Vance, Vatican officials engage in ‘exchange of opinions’ over migrants
-
Europe2 days ago
Trump administration ready to recognize Russian control of Crimea as part of framework to end Ukraine war, source says
-
Sports2 days ago
Rory McIlroy could go onto win 10 majors now Masters ‘shackles are off,’ says men’s captain of his hometown golf club
-
Conflict Zones2 days ago
Could an earthquake shift the balance in Myanmar’s civil war? | Military News
-
Africa2 days ago
Unprecedented trial for apartheid atrocities opens in South Africa
-
Sports2 days ago
Shohei Ohtani misses Los Angeles Dodgers’ win over Texas Rangers as he awaits birth of first child