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Trendlines: Everything about the NFL draft is trending up

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CNN
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Welcome to Trendlines, your weekly installment of what’s trending up and what’s trending down in sports.

Let’s talk about the media landscape for a second. Media is fractured in ways it hasn’t been since before radio. You have a million different things you can watch or follow at any given time.

That’s what makes the NFL so incredible. Not only do millions tune in to watch their team’s games, and also nationally televised games of other teams … but even their draft has become a primetime event.

Many are going to sit around this over the draft’s three days to watch players they’ve never heard of before get selected out of college to join an NFL franchise.

And so, on a weekend where college kids wearing suits and taking photos while holding up new jerseys will steal thunder from the NBA playoffs, pretty much everything is trending up for the NFL draft.

Trending Up:

Draft viewership: Up 7.6 million from 2007

When I say millions of people watch the draft, I mean many millions. Last year, more than 12 million people watched the first night of the NFL draft. It was higher rated than the series finale of the CBS hit “Young Sheldon.”

It didn’t used to be that way. When the NFL first started tracking the number of viewers (not just households) in 2007, fewer than 5 million tuned into the first day of the NFL draft.

Even the final day of the draft (featuring the final rounds) managed to pull in nearly 3 million viewers last year. The opening round of the NHL playoffs are averaging less than a million this season.

More than 53 million people watched some portion of the draft in total. Woof. Quite an achievement given the NFL draft was only first broadcast in 1980.

Trending Up:

Pick #1’s salary: Up 86% from 2007

It’s not just viewership that is up: It’s the salaries too.

NFL rookie salaries are dictated by a wage scale – first implemented in 2011 as part of the league’s collective bargaining agreement.

The top pick in the draft gets paid handsomely. The 2024 No. 1 overall pick, quarterback Caleb Williams, pulls in nearly an average of $10 million in guaranteed salary per year from the Chicago Bears on his rookie contract, according to Spotrac, a website that tracks player contracts.

The salary for Cam Ward, the No. 1 overall pick this year, is projected to have a contract worth more than Williams.

Back in 2007, before the wage scale was in place, quarterback JaMarcus Russell yanked in a little more than $5 million per year in guaranteed salary from the then-Oakland Raiders.

Still, I think the argument could be made that the Bears got a steal. The top average NFL quarterbacks this year rake in more than $50 million. It was closer to $10 million in 2007. Cowboys quarterback Dak Prescott makes, on average, $60 million per year!

This means the salary gap between getting a top quarterback in the draft and what he will make down the line has grown exponentially.

Trending Up:

Days on TV: Up 1 since 2007

Perhaps there is no bigger sign that the draft is a big deal than its length. The draft used to be just two days.

Then in 2010, the NFL got the idea to give the first round its own day. You can’t argue with the results in terms of ratings. Of course, it’s a bit crazy that something as seemingly mundane as the draft gets televised over three days.

This means we now have to wait a whole extra day to find out who the final pick (dubbed “Mr. Irrelevant”) is.

Yet, I’ll find myself watching at least a little portion of the draft.



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Aaron Gordon’s historic buzzer-beating dunk propels Denver Nuggets to victory over Los Angeles Clippers, ties series 2-2

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A dramatic, historic buzzer-beating dunk by Aaron Gordon sparked wild celebrations on Saturday night as the Denver Nuggets beat the Los Angeles Clippers 101-99 to tie their playoff first round series 2-2.

With 1.8 seconds remaining, Nikola Jokić’s airball appeared to signal that the game was headed to overtime with the scores tied at 99. But Gordon had other ideas, slamming the ball down with 0.1 seconds on the clock before wheeling away in jubilation.

What followed was nearly three minutes of suspense as Gordon and Co. waited on the court for the referees to determine whether he had released the ball before the buzzer had sounded. When it was announced that he had, the Nuggets’ celebrations restarted in earnest, and boos rang out from the crowd at Intuit Dome.

Whether they wanted to or not, the LA crowd had just witnessed NBA history – Gordon’s slam was the first game-winning, buzzer-beating dunk ever made in the playoffs since the dawn of the detailed play-by-play era in 1997-98.

“Nice pass,” Gordon joked with Jokić at their post-game press conference.

“Joker was trying to get in his bag with the Sombor Shuffle. He’s made shots like that before. So, I’m just trying to clean up everything on the glass. He shot it with enough time to give us a chance to rebound it,” the former Slam Dunk Contest finalist added. “I was just in the right place at the right time.”

The Nuggets led by two points at halftime, but arguably the most notable event up to that point had come with 6.6 seconds remaining in the second quarter.

When James Harden was fouled by Christian Braun near midcourt, Harden began exchanging words with the Nuggets shooting guard. The resulting skirmish saw Gordon rush in and catch Norman Powell’s face with an open hand.

Despite Clippers fans chanting “Kick him out!” Gordon received a technical foul, along with Harden, Braun, Powell, Jokić and Kris Dunn.

A total of six players received technicals for the skirmish just before halftime. Referees concluded that Aaron Gordon had not intentionally punched Norman Powell.

Denver went from strength to strength in the third quarter, outscoring LA 35-17 to open up an 85-65 lead. But, spurred on by 10 points by Kawhi Leonard, the Clippers fought back in the fourth quarter and took the lead for the first time in the game with 1:11 remaining thanks to Bogdan Bogdanović’s offensive rebound and basket.

A free throw and a basket from Jokić made it 99-97, before Ivica Zubac appeared to send the game to overtime. Gordon’s heroics ensured that would not be the case.

Gordon finished with 14 points, six rebounds and five assists. Jokić led the scoring with 36 points, 21 rebounds and eight assists – in doing so becoming only the fourth player in NBA history to rack up at least 35 points, 20 rebounds and eight assists in a playoff game.

Braun and Michael Porter Jr. each added 17 points for Denver, while Leonard led the scoring for the Clippers with 24 points, nine rebounds and two assists.

It is the second time in the series that the Nuggets have prevailed by fine margins – they won Game 1 by two points in overtime. Game 5 takes place in Denver on Tuesday night.

Elsewhere in the NBA, Steph Curry ensured that the Golden State Warriors did not miss the injured Jimmy Butler, racking up 36 points, seven rebounds and nine assists in a 104-93 win over the Houston Rockets to take a 2-1 lead in the series.

Meanwhile, the Oklahoma City Thunder became the first team to make it to the second round of the playoffs, completing a four-game sweep of the Memphis Grizzlies with a 117-115 victory. Shai Gilgeous-Alexander was back to his best after a difficult first three games in the series for the NBA MVP favorite, scoring 38 points.



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New England Patriots make Kobee Minor this year’s ‘Mr. Irrelevant’

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With the 257th and final pick of the 2025 NFL Draft, the New England Patriots selected cornerback Kobee Minor from the University of Memphis.

As the last player selected in the draft, Minor joins one of the most unique fraternities in sports and becomes the newest man to earn the nickname “Mr. Irrelevant.”

“I love it. I’ve never been a highly recruited guy. I’ve never been one of the top guys so really this isn’t anything new to me,” Minor said on a video call shortly after being drafted by the Patriots.

“I am just going to go out here and do what I got to do, put my head down and grind like I always been.”

Memphis defensive back Kobee Minor trips West Virginia quarterback Garrett Greene in the Frisco Bowl on Dec. 17, 2024.

A fifth-year senior, Minor finished his collegiate career with the Memphis Tigers after initially playing for the Texas Tech Red Raiders and the Indiana Hoosiers.

Last season, Minor has 38 tackles, two sacks, two forced fumbles, and six pass deflections for the Tigers.

While the final pick in the draft doesn’t always enjoy great success on the field, there are plenty of other perks that come with the dubious honor.

In 1976, the late Paul Salata, who himself had been a 10th round draft pick in 1951, decided that he wanted to give the last draft pick something to smile about. He invited the 487th pick Kelvin Kirk to Newport Beach in California and the concept of “Mr Irrelevant” was born.

It’s since become one of the most endearing concepts in sports.

The event known as “Irrelevant Week” is now run by Salata’s daughter, Melanie Salata-Fitch, who was in Green Bay to announce Minor’s selection on Saturday.

Salata-Finch told CNN that planning for the week begins from backstage as soon as the draft is over.

Irrelevant Week takes place in Newport Beach, featuring a parade in honor of the draftee, a “roast and toast” dinner and a golf tournament. The festivities are tailored to each athlete, and they are encouraged to submit a wish list.

There are VIP trips to Disneyland and the Playboy Mansion, players have met celebrities like Will Farrell and Jimmy Kimmel and driven the cars of their dreams.

At the end of the week, the players leave Newport Beach with more than just fond memories. Stuffed into their luggage is the Lowsman Trophy, a tongue in cheek reference to the Heisman Trophy given to the best NCAA player every season. The player on the trophy is depicted fumbling the ball.

But occasionally Mr. Irrelevant has found success on the football field.

San Francisco quarterback Brock Purdy, Mr. Irrelevant in 2022, had an immediate impact for the 49ers. In his rookie season, he was pressed into the starting role due to injuries and engineered a five-game winning streak that was instrumental in the team’s run the NFC Championship game that year.

The next season, Purdy earned the starting quarterback role and led the team to a Super Bowl appearance, where the 49ers lost to the Kansas City Chiefs in overtime.

Another notable Mr. Irrelevant was kicker Ryan Succop, the final pick in the 2009 draft by the Chiefs. Succop went on the enjoy a 14-year NFL career, winning a Super Bowl with the Tampa Bay Buccaneers in 2021.

Following his selection, Minor posted on his Instagram story, “Mr. Irrelevant. I’ll take it.”

Time will tell what awaits for Minor in his NFL career, but it’s sure to be an exciting ride for the Dallas, Texas, native.



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Mr. Irrelevant: The best things come to those who wait. Here’s why being Mr. Irrelevant in the NFL draft is priceless.

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If you’re not first, the saying goes, you’re last. But in the case of the annual NFL draft, finishing dead last is by no means a bad thing at all.

In fact, being selected as the very last guy on Saturday night provides access to a unique club and the most unlikely football fraternity, just as long as you don’t mind a seemingly demeaning title: Mr. Irrelevant. In 2025, that title goes to Kobee Minor, selected by the New England Patriots.

Anyone who’s been drafted by an NFL team will tell you that it’s both an exhilarating and nerve-shredding experience; sitting anxiously by the phone, waiting for it to ring and hoping that you won’t be completely overlooked. When wide receiver Ryan Hoag was drafted in 2003, the lunchroom at his liberal arts school in Minnesota was turned into a party scene. His cell phone was connected to the loudspeakers and hundreds of friends and family were in attendance.

“They made a real big deal about it,” he recalled to CNN, “which was really fun until we’re six hours in and my name hasn’t been called, and now I feel awful.”

In the buildup to the draft, Hoag had seen his name featured on ESPN as one of the players to watch, but as Saturday wore on, he began to lose hope. Hoag says he’d given up 15 picks before the end of the final round, but then the phone rang, and the Oakland Raiders coach Bill Callahan was on the line.

“He said, ‘Would you like to be Mr. Irrelevant?’ And the whole place just went nuts,” he recalled. “It was like your team had just won the Super Bowl. Everybody just jumped up and screamed. My visceral response was to hang up the phone and celebrate with all my people.”

Ryan Hoag, Mr. Irrelevant in 2003, carries the ball during a preseason game in 2005. He never played a game in the regular season.

At some point in the mayhem, Hoag’s friend and teammate drew attention to the fact that the number of his selection, 262 out of 262, came with additional benefits.

“He’s like, ‘dude! I think Mr. Irrelevant wins a million dollars and a trip to Hawaii!,’” Hoag said,

That wasn’t quite true, but he was about to embark on the trip of a lifetime.

Hoag said that he didn’t know much about Mr. Irrelevant, but he’d at least heard of it. In 1992, when Michigan’s guard and center Matt Elliott was drafted as the 336th pick, he had no idea.

“This was truly the last years before the internet,” he joked to CNN. “I think it was (Washington) coach Joe Gibbs who told me, ‘Some people from California are going to call you, it’s called Irrelevant Week. It’s gonna be fun. Just understand that it’s gonna be fun!’”

Historically, most players who’d been picked last didn’t have much of a career in the NFL, in fact many never even played a game. So, in 1976, the late Paul Salata decided that he wanted to give them something to smile about. He had been a 10th round pick as a receiver in 1951, scoring four NFL touchdowns in a fleeting professional career. But his greatest contribution to the league began when he invited the 487th pick Kelvin Kirk to Newport Beach in California.

“Mr Irrelevant” and “Irrelevant week” had been born; it’s since become one of the most endearing concepts in sports.

Former NFL player Paul Salata, right, announces the last pick of the 2013 draft. Salata created the Mr. Irrelevant Award. He died in 2021.

“With the exception of maybe the first round,” Hoag posited, “I don’t know that anybody in their right mind would be drafted anywhere other than Mr. Irrelevant. My mom still jokes about it to this day, it was this out of body experience for our family, we were treated like royalty for the entire week.”

The event is now run by Salata’s daughter, who told CNN that planning for the week begins from backstage as soon as the draft is over. Irrelevant Week takes place in Newport Beach, California, featuring a parade in honor of the draftee, a “roast and toast” dinner and a golf tournament. The festivities are tailored to each athlete, and they are encouraged to submit a wish list.

“Many players have never seen the ocean before,” Melanie Salata-Fitch told CNN. “The player usually wants a surfing lesson, so we have famous surfers teach him while a party is happening on the beach.”

There are VIP trips to Disneyland and the Playboy Mansion, players have met celebrities like Will Farrell and Jimmy Kimmel and driven the cars of their dreams. As a single man, Hoag appeared on “The Bachelorette” reality TV show.

Ryan Hoag appeared on the reality TV show

“I just remember sitting up there on one of those big lifeguard chairs on the beach,” quipped the 2009 Mr. Irrelevant Ryan Succop to CNN, “all these people are celebrating you and bringing you gifts and I’m kind of sitting there going, ‘Man, what in the world am I doing?’”

At the end of the week, the players leave Newport Beach with more than just fond memories. Stuffed into their luggage is the Lowsman Trophy, a tongue in cheek reference to the Heisman Trophy given to the best NCAA player every season; the player depicted is fumbling the ball.

“Most people would think it’s the hollow plastic that you get at a sporting goods store,” explained Hoag. “Nah, this thing’s bronze. It’s 10 pounds. This is the real deal my friend, it’s hilarious. I love it!”

Kicker Ryan Succop, Mr. Irrelevant in 2009, announces the final pick in 2019. He won a Super Bowl with the Tampa Bay Buccaneers.

Every Mr. Irrelevant is encouraged to show some humility and to lean into the spirit of the event, but the dubious honor doesn’t necessarily signify the end of their professional dreams.

The 1994 draftee Marty Moore played alongside Tom Brady in his first Super Bowl victory in 2002. Kicker Succop played alongside Brady in his final Super Bowl triumph for the Tampa Bay Buccaneers in 2021, whilst the 262nd pick in 2022, Brock Purdy, played in the Super Bowl for the 49ers just two years later.

Youngsters in the school yard might have an idea of what it’s like to be picked last – it can be humiliating. But the Mr. Irrelevants say there is no shame, because they are selected ahead of potentially a hundred other college players who aren’t selected at all. Just a few hundred players are drafted every year.

“You’re more likely to be struck by lightning than drafted in the NFL,” said Hoag. “That’s pretty special.”

“I didn’t really care how I got my start,” said Succop, who knew that as a kicker who’d be a late round pick at best. “It does not matter how or where you get your start, what matters is the way you prepare, and when your opportunity comes, are you ready? Use this opportunity, don’t take the irrelevant title as a negative.”

San Francisco quarterback Brock Purdy might be one of the highest-profile Mr. Irrelevants.

Succop says that whenever he played, he always knew if there was a Mr. Irrelevant on the opposing team and they’d be sure to connect before or after the game. Many still attend the events in Newport Beach and have formed lifelong friendships, and they are always rooting for each other. Matt Elliott says he only cares about two picks in every draft these days, the first and the last. Asked to put a value on the experience and benefits of being Mr. Irrelevant, he said it was priceless.

What started out as a gentle tease half a century ago has turned into something uniquely wonderful.

Crediting the founder Paul Salata, Hoag said, “He was just like, let’s celebrate somebody, and do something nice for somebody, for no reason. Especially in this day and age of dog eat dog, when everything’s politicized and negative, you need more of people wanting to lift up others for no other reason. It’s nice to have a breath of fresh air.”

“This is the one thing that will never happen to you again and it’s only happened to 49 people in the world, so live it up.”

CORRECTION: This story has been updated to note the correct spelling of Melanie Salata-Fitch’s name.



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