Lifestyle
Founders of Black-owned brands adapt their hopes and business plans for a post-DEI era
NEW YORK (AP) — The co-founders of a company that makes lip products for darker skin tones no longer hope to get their line into Target. A brother and sister who make jigsaw puzzles celebrating Black subjects wonder if they need to offer “neutral” images like landscapes to keep growing.
Pound Cake and Puzzles of Color are among the small businesses whose owners are rethinking their plans as major U.S. companies weaken their diversity, equity and inclusion programs. The initiatives mostly date from the end President Donald Trump’s first term and entered a new era with the dawn of his second one.
Some Black-owned brands suspect big retail chains will drop partnerships they pursued after the police killing of a Black man in 2020 reignited mass protests against racial injustice. In today’s anti-DEI climate, other entrepreneurs worry about personal repercussions or feel pressure to cancel contracts with retreating retailers.
“It becomes a question of, are the big box stores going to be there? Do we even make any attempt to talk to these people?” Ericka Chambers, one of the siblings behind Puzzles of Color, said. “We are really having to evaluate our strategy in how we expand and how we want to get in front of new customers.”
A fighting chance for Black-owned brands
Chambers and her brother, William Jones, started turning the work of artists of color into frameable puzzles the same year a video captured a white Minneapolis police officer kneeling on George Floyd’s neck. Amid the Black Lives Matter protests over Floyd’s death, a fashion designer challenged large retailers to devote 15% of their shelf space and purchasing power to Black businesses.
The Fifteen Percent Pledge helped bring Puzzles of Color’s creations to Macy’s and Nordstrom’s websites in 2022. Last year, they made it into select Barnes & Noble stores. Chambers said she’s confident in the companies’ commitments but recalled a backlash after news outlets covered the brand, which is based in Texas.
“It does make us think about how we envision ourselves as far as the safety of not wanting to be attacked, because some people are very vocal about being anti-DEI,” Chambers said.
Vibrant depictions of Black women account for many of her and Jones’ puzzles. The pair figured they needed to provide more abstract designs for certain Barnes & Noble locations to give Puzzles of Color “a little bit of a fighting chance.”
Discontent over corporate diversity
The first prominent names in U.S. retail to end or retool their diversity programs surfaced last summer amid threats of legal challenges and negative publicity from DEI critics, who argue that setting hiring, promotion and supplier diversity goals for underrepresented groups constitutes reverse discrimination.
After Trump won a second term in November, Walmart joined the corporate pullback. Target’s suspension of its comparable DEI targets in January stung Black and LGBTQ+ customers harder, largely because they regarded the Minneapolis-based company as more of a natural ally.
The company said it would continue working with a diverse range of businesses. Philadelphia-based Pound Cake’s co-founders, Camille Bell and Johnny Velazquez, said they don’t think they would agree at this point if the retailer offered to stock their lipsticks and lip oils.
“Target would have been a great boost to our business’s growth,” Velazquez said. “We’ll just find it elsewhere.”
To boycott or not?
Target’s stance has created a dilemma for brand founders with existing distribution deals. One is Play Pits, a natural deodorant for children that Maryland resident Chantel Powell launched in 2021. The product is found in about 360 Target stores.
The retailer’s DEI program “allowed us to employ amazing people, give back to our community, and exhibit Black excellence on and off the shelves,” Powell wrote on LinkedIn as civil rights leaders talked about boycotting Target.
She and some other product creators highlighted the impact boycotts might have on their businesses. They urged upset customers to intentionally limit their purchases to items from Black-owned enterprises. Some activists understood; others pushed the brands to join the protest by cutting ties with Target.
“The conversation around Black brands, that they should pull out of the retailers that they’re in, is unrealistic,” Powell said this month as a 40-day, church-organized Target boycott was underway. “We signed up to be in business. I understand why people are having that conversation of boycotts. As a Black founder, I also understand the side of how it can be detrimental.”
Navigating the post-DEI landscape
The owner of a Black-owned sexual wellness business with its own line of condoms has a slightly different take. Target started carrying B Condoms in 2020, and founder Jason Panda said the company told him late last year that it didn’t intend to keep the prophylactics in the 304 stores that stocked them.
Panda says he isn’t worried. The product is available through Amazon and in more than 7,000 CVS stores, he said. What’s more, contracts with non-profit organizations and local governments that distribute condoms for free are the cornerstone of the business he established in 2011, Panda said.
“My money has never really come from mainstream,” he said. “We’re going to be protected as long as I can maintain my relationship with my community.”
Brianna Arps, who founded the fragrance brand Moodeaux in 2021, notices fewer grants available to Black brand creators these days. She used to apply for 10 to 15 every week or two; the number is down to five to seven, Arps said.
“A lot of the organizations that had been really vocal about supporting (Black businesses) have either quietly or outwardly pulled back,” she said.
Moodeaux was the first Black-owned perfume brand to get its perfumes into Urban Outfitters and Credo Beauty, which specializes in natural vegan products. In the current environment, Arps is looking to expand her brand’s presence independent shops and to support other Black fragrance lovers.
“The resiliency of brands like ours and founders like myself will still exist,” she said.
Accentuating the positive
Aurora James, the founder of the Fifteen Percent Pledge, said nearly 30 major companies that joined the initiative remain committed to it, including Bloomingdale’s, beauty retailer Sephora, J. Crew and Gap.
Ulta Beauty, another pledge signatory, and Credo Beauty carry Pound Cake products. Velazquez and Belle want to use social media to direct their followers to support retailers like Ulta and to bolster their online sales.
“It’s going to be fostering the community that we have and growing that,” Velazquez said.
While making a strategic decision “to appeal to a broader audience” when selecting puzzles for Barnes & Noble, Chambers said she plans to introduce Black faces and experiences to the chain’s bookstores over time, in boxes of 500, 750 and 1,000 pieces.
In the meantime, Puzzles of Color expanded its “Pride” collection as a response to the DEI backlash. The subjects include Harriet Tubman, a mother and daughter tending a garden, and a little girl in a beauty supply store gazing up at hair accessories.
“Do we lean in all the way?” Chambers asks herself. “Part of why we started this was because we didn’t see enough Black people in puzzles.”
NEW YORK (AP) — The second season of the Star Wars series “Andor” and the streaming release of the Wu Tang Clan’s latest album are some of the new television, films, music and games headed to a device near you.
Also among the streaming offerings worth your time, as selected by The Associated Press’ entertainment journalists: Willie Nelson releases his 77th solo studio album, “Oh What A Beautiful World,” and the arrival of Nicole Kidman’s “Babygirl” on Max.
New movies to stream from April 21-27
– Halina Reijn’s “Babygirl” (streaming April 25 on Max) stars Nicole Kidman as a CEO who has an affair with a much younger male intern ( Harris Dickinson ). The A24 film, which earned Kidman a Golden Globe nomination, resurrects the steamy, campy atmosphere of erotic thrillers like “Basic Instinct” and “9 ½ Weeks” but tells it from a more female perspective. In my review, I wrote that the “ever-shifting gender and power dynamics make ‘Babygirl’ seldom predictable — even if the film is never quite as daring as it seems to thinks it is.”
– Gareth Evans, the Welsh filmmaker of “The Raid” franchise, returns with more brutal, choreographed mayhem in “Havoc” (Netflix, April 25), an action thriller starring Tom Hardy as a detective battling a criminal underworld. Jessie Mei Li, Timothy Olyphant, Forest Whitaker and Luis Guzmán co-star.
New music to stream from April 21-27
— Wu-Tang Clan is forever, but their touring days are numbered. In June, the legendary hip-hop group will embark on a final tour titled the “Wu-Tang Forever: The Final Chamber.” Whether you’re planning on attending or not, there is no bad time to throw on one of their records. On Friday, April 25, Wu-Tang’s joint album with Mathematics, “Black Samson, The Bastard Swordsman,” released earlier this month as a Record Store Day exclusive, will hit streaming platforms. Why not start there?
— Calling Willie Nelson prolific is about as revelatory as saying the sky is blue; it is self-evident. On Friday, he’ll release his 77th solo studio album, “Oh What A Beautiful World,” celebrating the work of songwriter Rodney Crowell. Nelson embodies many Crowell classics – like 1976’s “Banks Of The Old Bandera,” recorded by Jerry Jeff Walker and 1981’s “Shame On The Moon” for Bob Seger. Crowell and Nelson join forces on the song’s title cut. The album also arrives just five months after his 76th solo studio album, “Last Leaf on the Tree,” his first produced entirely by his son Micah. “He’s a real artist,” Nelson described his son to The Associated Press at the time. “He picked all the songs.”
— Twangy punk band Rodeo Boys are experts in sugary, spirited hooks – from 2019’s debut “Cherry” to their 2023 Don Giovanni Records debut “Home Movies.” But the Lansing, Michigan, group’s 2025 album “Junior,” out Friday, that takes them to great new heights — a collection of sardonic, queer Americana, melodic songs for and by the heartland. The best description of the band is the one they wrote themselves: “Rodeo Boys is what happens when the Miller High Life gets legs and starts walking around on its own.” Yeehaw.
New television to stream from April 21-27
— The “Rogue One: A Star Wars Story” prequel series “Andor” returns for its second and final season Tuesday on Disney+. Diego Luna stars as Rebel spy Cassian Andor and follows his radicalization against the Galactic Empire leading up to “Rogue One” and “Star Wars.” The first season of “Andor” was nominated for a Primetime Emmy Award for outstanding drama series and received praise from critics. It also stars Kyle Soller, Adria Arjona, Stellan Skarsgard, Fiona Shaw and Genevieve O’Reilly.
— Penn Badgley is closing out his chapter as the stalking serial killer Joe Goldberg –who is also disturbingly likeable but that’s for a therapy session– in Netflix’s “You.” Its fifth and final season debuts Thursday. While Season 4 took place in London with Joe working as a literature professor, he’s now returned to his hometown of New York. Joe is married to Kate Lockwood (played by Charlotte Ritchie) whom he met in season four — and they’re a New York power couple. Joe is happy with Kate and intends to stop killing people, but the guy is prone to building tangled webs of obsession that leave dead bodies in his wake. The new episodes also feature Madeline Brewer of “The Handmaid’s Tale” and Anna Camp.
— In Season 1 of Hulu’s “Vanderpump Villa,” Lisa Vanderpump oversaw a young staff at French chateau that both lived and worked together for the summer. For Season 2, she’s relocated to a castle in Italy and brought roughly half of the “Villa” staff with her. She’s also invited “Vanderpump” all-star, Stassi Schroeder to be a special VIP and to serve as her eyes and ears with the staff. Schroeder starred on “Vanderpump Rules” for eight seasons before she was fired for slurs and racial profiling in 2020. Schroeder has since written two best-selling books, launched a new podcast, got married and become a mother of two. She also has her own show for Hulu in the works. “Vanderpump Villa” premieres Thursday.
— When Brett Goldstein isn’t writing and acting in hit shows like “Ted Lasso” and “Shrinking,” he’s a busy stand-up comedian. Goldstein recently taped his first comedy special called “Brett Goldstein: The Second Best Night of Your Life” for Max. It premieres Saturday.
— Bravo has tapped some of its most famous single ladies from “The Real Housewives” to star in a new dating show called “Love Hotel.” Cameras follow Shannon Storms Beador (“The Real Housewives of Orange County”), Luann de Lesseps (“The Real Housewives of New York City”), and Gizelle Bryant and Ashley Darby (“The Real Housewives of Potomac”) as they stay at a hotel in Los Cabos, Mexico and meet eligible bachelors who are just visitors to the property, unless they get an official invite from one of the ladies to check in. Bravo superfan Joel Kim Booster hosts as their “Love Concierge.” “Love Hotel,” premiering Sunday on Bravo, streams next day on Peacock.
New video games to play week of April 21-27
— Every year, the mystical Paintress paints a new number, and every person of that age dies. This year’s number is 33, so its up to the crew of Clair Obscur: Expedition 33 to try to stop her. It’s the debut title from French developer Sandfall Interactive, and it aspires to the storytelling, exploration and turn-based team combat of classic role-playing games like Final Fantasy and Persona. The graphics evoke the lush glamor of Belle Epoque Paris, while the voice cast features heavyweights like Charlie Cox (“Daredevil”) and Andy Serkis (“The Lord of the Rings”). It’s rare for a young studio to launch such an ambitious RPG series — and we’ll see if it pays off Thursday, April 24, on PlayStation 5, Xbox X/S and PC.
— Lou Kesten
Lifestyle
A Pentecostal church in South Africa holds mass Easter weddings for 3,000 people, some polygamous
JOHANNESBURG (AP) — A Pentecostal church in South Africa celebrated Easter Sunday with mass wedding ceremonies for around 3,000 people, with many of them entering into polygamous marriages.
The International Pentecost Holiness Church said mass weddings are part of its Easter festivities and the tradition of polygamy, which is observed in some African cultures, has been incorporated into the church.
Sunday’s ceremonies would see some men marry their sixth or seventh wives, church spokesperson Vusi Ndala said. Other grooms were set to marry multiple brides at one time, Ndala said.
“Polygamy is not only embraced but held in high regard” in the church, Ndala said.
A man with his wife and two of his brides walk, during mass Easter weddings for 3,000 people, some polygamous, at the International Pentecost Holiness Church in Heidelberg, east of Johannesburg, South Africa, Sunday, April 20, 2025. (AP Photo/Themba Hadebe)
Couples dance as they enter the church building during mass Easter weddings for 3,000 people, some polygamous, at the International Pentecost Holiness Church, in Heidelberg, east of Johannesburg, South Africa, Sunday, April 20, 2025. (AP Photo/Themba Hadebe)
People queue during mass Easter weddings for 3,000 people, some polygamous, at the International Pentecost Holiness Church in Heidelberg, east of Johannesburg, South Africa, Sunday, April 20, 2025. (AP Photo/Themba Hadebe)
The International Pentecost Holiness Church was founded in South Africa in the early 1960s. It is an African-initiated church, meaning it was founded by Africans rather than foreign missionaries, and blends Pentecostal beliefs with local traditions.
The church has held mass weddings before, including in 2023 when around 400 couples or bridal parties tied the knot. It says this year’s event was its largest by far.
Ndala said the large number of people being married this year was because of “a large number of men marrying more than one wife at a go.”
In some cases, grooms brought their current wife or wives to be with them for their new marriage.
The weddings were held at the church’s headquarters, a huge, dome-shaped building in the town of Heidelberg, near Johannesburg, that can seat 60,000 people.
The congregants who were being married waited in long white tents set up in open fields next to the church building, where they were given bridal flowers, food packs and water. They then filed into the church building in long queues, the women wearing white bridal gowns and many of the men in matching white suits and red ties.
Polygamy is legal in South Africa if the union is registered as a customary marriage.
A man with his wife and two of his brides sits inside a marquee ahead of the mass Easter weddings for 3,000 people, some polygamous, at the International Pentecost Holiness Church in Heidelberg, east of Johannesburg, South Africa, Sunday, April 20, 2025. (AP Photo/Themba Hadebe)
A groom in a wheelchair is assisted by a fellow member whilst his two brides walk in front, during mass Easter weddings for 3,000 people, some polygamous, at The International Pentecost Holiness Church in Heidelberg, east of Johannesburg, South Africa, Sunday, April 20, 2025. (AP Photo/Themba Hadebe)
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AP Africa news: https://apnews.com/hub/africa
LONDON (AP) — Some of the fastest canines on four very short legs have raced for glory in Scotland’s annual Corgi Derby.
The Musselburgh Racecourse Corgi Derby was first held in 2022 to mark Queen Elizabeth II’s 70 years on the throne. The late monarch was a devoted corgi fan who owned almost 30 of the breed over the decades, along with a few dorgis – a corgi-dachshund cross.
Four-year-old Juno beat a 16-strong field of dashing dogs dressed in bright sweaters over the 230-foot (70-meter) race on Saturday at the racecourse outside Edinburgh. She came from behind in the final stretch to beat last year’s winner, Rodney.
The winner and her owners, Alisdair Tew and Fran Brandon, were presented with a trophy and dog treats by tennis coach Judy Murray, mother of Scottish star Andy Murray.
Tew told the BBC that “we trained her for this last year but this year we just resorted to just letting her chasing things, particularly seagulls” on Edinburgh’s Portobello Beach.
“Juno is always ready for treats -– that is probably why she won,” he said.
Elizabeth’s love of corgis began in 1933 when her father, King George VI, brought home a Pembroke Welsh corgi they named Dookie
Corgis were often by Elizabeth’s side in the decades before her death in September 2022 — accompanying her on official tours, reportedly sleeping in their own room at Buckingham Palace and occasionally nipping the ankles of visitors or royal family members.
Three corgis even appeared alongside the queen as she climbed into James Bond’s waiting helicopter in the spoof video that opened the 2012 London Olympics.
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